JOB LEVEL
P50
EMPLOYEE ROLE
Individual Contributor
The Challenge
As a Senior Global Integrated Campaigns Manager, you will play a key role in designing, executing, and optimizing global launches for Adobe’s Enterprise products and platforms. You will collaborate across teams to drive market awareness, demand generation, and pipeline growth for new launches.
The ideal candidate is collaborative, analytical, a strategic thinker, go- getter and self-motivated. They have exceptional verbal and written communications, can drive strategy from data, lead through influence, and are strong project managers.
Key Responsibilities
Define campaign launch objectives , desired outcomes, and success metrics for each product launch.
Assess the scope and requirements of each launch, recommending appropriate tactics and bill of materials to achieve impact.
Develop campaign launch plans and tactics in partnership with the channel teams, ensuring alignment with strategic objectives and desired outcomes.
Develop marketing plans for launches, incorporating region-specific considerations across Americas, EMEA, and JAPAC.
Identify and define target audiences, messaging, and themes to achieve maximum campaign efficiency.
Coordinate with program management, messaging, content teams, and agencies to deliver content and creative assets on schedule.
Prepare briefs and requirements for channel teams to support digital and event activation plans.
Build and maintain timelines for campaign activation, tracking key dates and deliverables.
Collaborate with cross-functional teams (Web, Digital, Events, Sales, BDR, and Global Campaigns) to support cross-channel execution.
Support localization strategies for international audiences.
Track and report on campaign performance, analyzing results against key performance metrics and identifying optimization opportunities.
Assist in transitioning launch tactics to evergreen campaigns.
Deliverables
Prepare marketing launch plans, including launch overview, objectives , outcomes, key drivers, messaging, content plans, regional considerations, channel activation, timelines, and measurement plans.
Maintain launch calendar and timelines, including target audience, key moments, and regional activation plans.
Develop channel strategy documentation with input from channel owners, detailing activation tactics, timelines, and anticipated impact.
Build messaging and content strategy overviews for each launch, collaborating with messaging, product, and content teams.
Establish regular performance reporting cadence, analyzing and summarizing campaign results. Contribute to business reviews when needed.
Measures of Success
Create the Future by effectively managing the execution of Adobe Enterprise product launches and integrated campaign plans.
Own the Outcome by clearly communicating campaign strategy, objectives , tactics, and outcomes across the ecosystem.
Raise the Bar by driving campaign performance through measurement, analysis, and reporting, identifying areas for improvement.
Be Genuine as you collaborate with integrity, honesty, and respect for diversity, contributing to a positive and inclusive work environment.
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $131,600 -- $250,200 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California :
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Internal Opportunities
Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!
Put your best foot forward:
1. Update your Resume/CV and Workday profile - don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.
2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.
3. Check out these tips to help you prep for interviews.
4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll .
Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.
At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
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