Job Description

JOB SUMMARY

Under the supervision of the Vice President of Marketing & Communications, the Public Relations & Digital Marketing Manager will be responsible for developing, creating and overseeing the digital marketing and advertising campaigns, will manage public relations requests and prepare press releases.  The PR & Digital Marketing Manager will be responsible for expanding the agency’s brand reach while increasing donor participation.   

ESSENTIAL DUTIES & RESPONSIBILITIES

The Public Relations & Digital Marketing Manager’s key areas of responsibility and duties include: 

KEY AREAS OF RESPONSIBILITY: 

• Manage marketing communication strategies including the management of social networks, email, and press releases
• Manage media opportunities, including responding to reporters, writing talking points and writing op-eds
• Generate monthly reports on the marketing campaign’s performance
• Create campaigns on social media platforms
• Maintain brand messaging throughout all platforms
• Develop, evaluate, and oversee the implementations of A/B testing protocols and procedures for eblast campaigns 
• Assist and manage donor event campaigns

Other duties and responsibilities may be assigned. The duties and responsibilities listed are designed to provide typical examples of the work performed; not all duties and responsibilities assigned are included here, nor is it expected that all similar positions will be assigned every duty and responsibility.

Qualifications

QUALIFICATIONS

KNOWLEDGE, SKILLS & ABILITIES:

• Must be highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Must be self-motivated and focused
• Strong creative writing skills
• Must have the ability to design, build, and maintain a social media presence
• Must have the ability to work well in a team or individual work environment
• Solid knowledge of website and marketing analytics tools (e.g. Google Analytics); working knowledge of ad serving tools

EXPERIENCE:

• Proven work experience in digital marketing, particularly within the industry
• Demonstrated experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B testing

EDUCATION:

• A Bachelor’s degree from an accredited college or university in communications, marketing, public administration or a related field

DIRECT REPORTS:

This position has no direct supervisory responsibilities

COMPUTER SKILLS:

• Proficiency in MS Office Suite (Word, Excel, PowerPoint, Outlook)
• Ability to use widely supported internet browsers

CERTIFICATES, LICENSES AND REGISTRATIONS:

• Valid California Class C Driver License or the ability to utilize an alternative method of transportation when needed to carry out job-related essential functions. 
• Valid automobile liability insurance.

TRAVEL REQUIREMENTS:

• This position requires travel to SJC locations and will also have weekend and evening responsibilities as needed.

Additional Information

Status: Full-Time/Exempt 

Salary: DOE

Employment with St. Joseph Center is contingent on completion of satisfactory background check.

For consideration, please submit cover letter and resume. St. Joseph Center is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, national origin, disability, or status as a protected veteran. All applicants for employment are invited to voluntarily self-identify their gender, race, ethnicity, and veteran status, by completing the EEO Information. Providing your EEO Information is voluntary and refusal to self-identify will not subject applicants to any adverse treatment. Similarly, applicants who do self-identify will not be subject to any adverse treatment based on the information they provide.

St. Joseph center invites you to review the current "EEO is The Law" poster as part of the application process. A link to the current poster is located here.

 https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf