Job Description
Overview: The Starcom Advanced Analytics & Insights (AAI) –Decision Sciences team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands.
The Analyst position is an entry-level position that uses research, data, reporting and analytics techniques to answer client business questions, assists with developing ‘test-and-learn’ approaches that roll-up to the client’s larger learning objectives, and implements best practices around research, analytics and campaign measurement.
Role Objectives:
Help drive day-to-day research & analytics efforts while delivering impactful, actionable insights
Support execution of customer, media, brand, and market research that produce unique insights and opportunities
Synthesize research results and uncover overarching themes to drive the client’s business forward
Report on key metrics for campaign effectiveness and develop key findings for optimization
Facilitate the sharing of data and insights among relevant internal parties to inform future strategies
Develop and analyze media and brand targets that inform media strategies
Apply syndicated research (Nielsen, MRI, ComScore, eMarketer, etc.) and agency research applications to client business
Foster strong relationships with internal client teams
Assist internal groups in maximizing the use of available research sources and proprietary studies
Qualifications
Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
Experience in media/marketing research, consumer insights, business consulting, or data analysis
Demonstrated interest in quantitative and qualitative research, experimental design, and data analysis
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
Knowledge of statistical software packages and coding languages (e.g. SAS, SPSS, R, Python)is a plus
Experience with Tableau, GoodData, Datorama, SQL is a plus
Strong organizational and communication skills
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Additional Information
All your information will be kept confidential according to EEO guidelines.