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Analyst, Decision Sciences

Starcom

Analyst, Decision Sciences

Chicago, IL
Full Time
Paid
  • Responsibilities

    Job Description

    Overview:  The Starcom Advanced Analytics & Insights (AAI) –Decision Sciences team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands. 

     The Analyst position is an entry-level position that uses research, data, reporting and analytics techniques to answer client business questions, assists with developing ‘test-and-learn’ approaches that roll-up to the client’s larger learning objectives, and implements best practices around research, analytics and campaign measurement. 

    Role Objectives: 

    •  Help drive day-to-day research & analytics efforts while delivering impactful, actionable insights 

    • Support execution of customer, media, brand, and market research that produce unique insights and opportunities 

    • Synthesize research results and uncover overarching themes to drive the client’s business forward 

    • Report on key metrics for campaign effectiveness and develop key findings for optimization 

    • Facilitate the sharing of data and insights among relevant internal parties to inform future strategies 

    • Develop and analyze media and brand targets that inform media strategies 

    • Apply syndicated research (Nielsen, MRI, ComScore, eMarketer, etc.) and agency research applications to client business 

    • Foster strong relationships with internal client teams 

    • Assist internal groups in maximizing the use of available research sources and proprietary studies

       

  • Qualifications

    Qualifications

    • Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent 

    • Experience in media/marketing research, consumer insights, business consulting, or data analysis 

    • Demonstrated interest in quantitative and qualitative research, experimental design, and data analysis 

    • Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting 

    • Knowledge of statistical software packages and coding languages (e.g. SAS, SPSS, R, Python)is a plus 

    • Experience with Tableau, GoodData, Datorama, SQL is a plus 

    • Strong organizational and communication skills 

    • Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

     

     

    Additional Information

    All your information will be kept confidential according to EEO guidelines.