Job Description

As Manager of Search Marketing, you’ll manage the strategic components of an integrated SEM campaign. You will lead a team of analysts within the Starcom SEM capability team to establish performance metrics, report results and foster client and vendor relationships.

The Manager is tasked to provide the digital team with client perspectives, insights, goals, and strategies, as well as to personally manage all communication plans, assignments, and projects within the team. The Manager communicates and coordinates with partner agencies to ensure a smooth execution of all digital products. This focal leadership role must be a model for the team in terms of communications style and frequency, as well as motivate, coach, guide, grow, and support assigned talent. 

SPECIFIC RESPONSIBILITIES

• Serving as primary contact for day-to-day clients
• Spearheading the development of program strategies and analyses for clients (e.g., target audience recommendation, geographic targeting, timing/scheduling strategy)
• Overseeing day-to-day internal team’s work on bid strategy optimization and testing
• Establishing and driving paid search best practices for team to assimilate across tactics and activations
• Maintaining a level of quality assurance and holding the team accountable for delivering campaigns and executions with precision
• Writing and delivering media strategies, and overseeing the translation of these strategies into final media recommendations
• Ensuring that media deliverables meet and align with client goals and objectives
• Prioritizing teamwork, delegating responsibilities, and implementing a task management system that is universally accepted and applied
• Developing team for advancement through positive mentoring, providing critical feedback, and exuding a genuine interest in professional success of others
• Ensuring that analysts are effectively developing and optimizing campaigns for added value
• Overseeing performance forecasting, budgeting process and allocation with client and internal stakeholders
• Providing creative solutions to client challenges
• Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders
• Understanding big picture implications and how insights can be applied in other programs and environments
• Active knowledge sharing with capability and broader agency

Qualifications

• Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
• 3+ years of biddable media management experience with a focus on Search
• 1+ years working with search platforms with hands-on experience managing and optimizing buys
• Experience in applying search to brand-building & direct response initiatives
• Understanding of traditional and interactive media planning elements 
• Strong analytics, organizational, and communication skills
• Previous leadership/management experience is preferred
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting
• Strong organizational, problem-solving, and communication skills

Additional Information

All your information will be kept confidential according to EEO guidelines.