Job Description

OVERVIEW: The Starcom Analytics & Technology (A+T) – Applied Analytics team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands.

This is a great opportunity to join an innovative team that drives consumer-first thinking and actionable insights for top-tier brands. The Manager is an entry level management role that combines data-driven story-telling, business process analysis, and has a penchant for aligning clients’ operations to help clients frame decisions and drive actions. The successful candidate is a curious problem-solver who thrives in a fast-paced environment.

ROLE OBJECTIVES:

• Execute, manage, and deliver best-in-class measurement & insight to inform communication strategy
• Work across multiple teams on client specific projects
• Analyze marketing data from conceptualization through presentation of the data (data visualization and storytelling); communicate complex concepts to nontechnical audiences
• Build frameworks that capture campaign performance, inform optimizations and impact future plans
• Lead KPI and key metrics reporting for in-campaign performance; determine behavior / brand impact, and ROI
• Construct and execute "test and learn" measurement and consumer research roadmaps tied to business goals
• Evaluate new and current data partners and new approaches for highest quality results
• Work in partnership with client research, insights and analytics team; have deep knowledge of client’s business goals and challenges
• Merge quantitative and qualitative insights into cohesive story to drive marketing strategy
• Communicate opportunities, learnings, and recommendations
• Proactively educate internal and external clients on research, tools, technology, and approaches; communicate complex concepts to non-technical audiences
• Inform media targeting and budget allocations to ensure client advertising investment is optimized to drive results
• Help answer client questions, create client-ready presentations and present at client meetings
• Develop research approaches to address complex research and measurement challenges
• Apply data to solve business challenges which requires the ability to analyze diverse data from conceptualization through insightful presentation

Qualifications

MINIMUM QUALIFICATIONS:

• Bachelor’s degree in advertising, business, engineering, statistics, marketing, or similar discipline
• 3+years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/ insight
• Strong grounding in traditional and digital media research (control/exposed methodologies, market mix modeling)
• Experience with multiple methodological approaches for consumer brand insight (social listening, syndicated tools, primary research)
• Demonstrated ability to work with large data sets
• Experience with multiple methodological approaches for consumer, media and brand insight
• Strong grounding in traditional and digital media research, such as advertising effectiveness, ROI
• Experience with visualization tools such as Tableau, GoodData, Datorama is a plus
• Strong verbal and written communication skills
• Excellent Microsoft Office skills; PowerPoint and advanced Excel
• Ability to work independently and in a team setting while effectively managing priorities

Additional Information

All your information will be kept confidential according to EEO guidelines.