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Insurance Marketing Associate

State Farm

Insurance Marketing Associate

Waukesha, WI
Full Time
Paid
  • Responsibilities

    We’re looking for an organized, detail-oriented, and creative insurance marketing specialist to join our growing team. The sky's the limit for the ideal candidate, who will serve as the go-to project manager and collaborator on all things marketing, from digital campaigns to events that support our eager public relations and sales team members. You’ll be tasked with developing strategic initiatives that reach existing and prospective customers seeking protection from life’s unpredictable risks. Apply today to take your communications skills to new heights! Responsibilities: Analyze and report results of content marketing campaigns, sponsorships, events, paid advertising, and speaking engagements to maintain a profitable cost-per-lead balance that drives Marketing Qualified Leads (MQLs) Keep an eye on emerging industry trends and life insurance marketing initiatives to report to supervisors Implement events and other marketing initiatives to drive insurance sales and brand awareness among key target audiences Work in tandem with creatives on the graphic design team to ensure completion of marketing campaign and promotional materials and other collateral Manage data sets required for e-marketing efforts, including tracking marketing campaigns, managing our subscriber lists and other necessary information within CRM systems Qualifications: CRM, analytics, and marketing automation tools prowess is essential Experience using Microsoft Office including Word and Excel and core computer programs is essential 1-2 years of experience working in a related digital marketing, B2B, life insurance, or similar role in an insurance setting beneficial Exemplary organization, project management, analytical, and verbal/written communication skills are required Bachelor’s degree in advertising, marketing, communications, or similar specialty is necessary Compensation: $40,000 - $60,000 yearly