Job Description

ABOUT US: SteelSeries is a global leader in enhancing gamers’ experience through devices and software they need and want.  We were founded to help e-sports pros win major tournaments.  And wow have we succeeded!  In fact, e-sports pros have won more prize money using our gear than any other brand (and we are just a little bit proud of that). We understand and share the passion for gaming better than anyone else because we too are dedicated gamers on a mission to cut through the flash and hype.  We bring cutting edge products to life that meet real needs.  We believe in creativity and imagination, in being true to gamers and ourselves and of displaying the same killer instinct in our work as we do when we game.

SUMMARY OF THE ROLE: The Global Communications Manager will develop, maintain, and manage robust press communications plans and strategies that drive awareness of the SteelSeries brand and products. This role is the key liaison between SteelSeries and press/reviewers and requires extensive experience and relationships in esports and gaming, with fluency in consumer electronics. They will foster and improve relationships with gaming press, tech press, business press, and entertainment/lifestyle media, while proactively identifying new media outlets and cultivating non-traditional press opportunities. They will be key in developing messaging that resonates with press and reviewers, as well as thought-leadership narratives for our company and executives. They will guide regional communications and PR teams, defining best practices and fostering collaboration.

This position will report to the Director of Global Marketing Activation and will interact with marketing insights, sales account leads, key retailer buying and marketing teams, and SteelSeries’ global marketing team.

KEY RESPONSIBILITIES:

• Develop marketing communications plans for the brand and new product launches, including strategies, goals, and tactics;
• Develop media relations strategies, seeking high-level placements in print, broadcast, and online media;
• Coordinate all public relations activities;
• Manage media inquiries and interview requests;
• Leverage existing media relationships and cultivate new contacts within business, industry, and lifestyle/entertainment media;
• Proactively identify and evaluate opportunities for partnerships, sponsorships, and advertising on an on-going basis;
• Work with regional PR teams to coordinate and lead activities;
• Write press releases, byline articles, and dvelop thought-leadership proposals;
• Monitor, analyze, and communicate PR results on a monthly basis, with clear understanding of ROI;
• Build relationships with thought leaders to grow industry awareness; and
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.

MINIMUM REQUIREMENTS:

• Bachelor’s degree in Communications or related field.
• 5 to 7 years of experience with an in-house or PR agency.
• Strong computer skills (Excel, PowerPoint, Cision, etc.).
• Experience and established relationships in esports/gaming required.
• Excellent verbal and written communication skills; fluent in English
• Understanding of digital marketing/advertising, social media, and integrated media sponsorship preferred.

SUCCESS TRAITS/SKILLS:

• Detailed, organized, systematic, and results oriented.
• A curiosity and passion for SteelSeries products.
• Ability to work with people with different backgrounds and skillsets.

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