PureRED is currently seeking a DIGITAL MARKETING SPECIALIST, BASED IN STONE MOUNTAIN, GA. The primary purpose of the Digital Marketing Specialist is to assist our client's Digital Channel Managers with the creation of robust digital marketing plans, by devising strategies to drive website traffic, ecommerce and in-store revenue, as well as customer acquisition. Frequent independent judgments are essential. The candidate will report directly to the Director of Strategy with PureRED but will indirectly report to the Director of Digital Marketing with our client.
Required Skills
ON ANY GIVEN DAY, THE DIGITAL MARKETING SPECIALIST WILL NEED TO:
- Audit and identify opportunities to improve user experience using digital technology.
- Manage digital marketing initiatives, campaigns, projects, and programs.
- Track, measure, and analyze results of executed tasks and provide recommendations for courses of action for improvement to the digital marketing strategists and marketing managers on a continual basis.
- Establish, follow, and stay up to date with digital technology, product development, and best practices in digital marketing.
- Assist in thought leadership campaign coordination and digital deployment.
- Act as a key liaison between the Camp Hill PureRED team and the PureRED teams across the country working on the Rite Aid account.
_*This is not intended to be an all-inclusive list of job responsibilities. _
Required Experience
TO BE SUCCESSFUL IN THIS ROLE, THE IDEAL CANDIDATE WILL HAVE:
- Bachelor's degree (BA/BS) in Marketing, Advertising, or related field, plus three (3) to five (5) years' experience in a relevant digital marketing role.
- Managed marketing and creative databases (Required)
- Experience in constructing multi-level digital marketing campaigns across a variety of platforms, with a variety of tactics, which provide measurable results.
- Solid knowledge of critical digital marketing platforms, including marketing automation.
- Strong knowledge of responsive web design and maintenance, using understanding of user experience principles.
- Experience in customer journey, optimizing landing pages and web experience
- Demonstrable experience managing email, social media and display advertising campaigns
- Strong project management experience with the ability to juggle multiple projects simultaneously with demanding deadlines
- Proven ability to develop and manage engaging content through different channels.
- Experience in identifying and targeting audiences and devising digital campaigns that engage, inform and motivate
- Demonstrated analytical skills, specifically ability to assemble and interpret data and deliver actionable, data-driven insights.
- Knowledge of Google Analytics and Facebook Insights strongly preferred.
- Experience in Adobe Experience Cloud a major plus.
PLEASE NOTE: THIS ROLE IS BASED IN STONE MOUNTAIN, GA; THEREFORE, THE RIGHT CANDIDATE LIVES WITHIN A COMMUTABLE DISTANCE TO OUR OFFICE. THERE IS NO RELOCATION OFFERED FOR THIS ROLE.