Job Description

EXCITING OPPORTUNITY WITHIN THE DIRECT MARKETING INDUSTRY

Stony Creek Brands, located in North Branford, Connecticut, operates a direct-to-consumer brand, Uno Alla Volta, which features artisan-made home décor, jewelry, apparel, and fashion accessories from around the world.

Stony Creek’s vision is to bring the HUMAN CONNECTION into EVERY interaction with EVERY customer, artisan, co-worker, and supplier – thereby enriching their lives. By so doing, we enrich each of our own lives as well. Our business practices are guided by our five core values: integrity, creativity, excellence, accomplishment, and sustainability.

JOB TITLE:  DIGITAL MARKETER - EMAIL MARKETING

You’re an energetic, ROI-driven marketer with a strong understanding of the digital landscape – ESPECIALLY EMAIL MARKETING & MARKETING AUTOMATION – who is looking for a place to call home and make a real impact.

As a key member of our Marketing team, this position will have responsibility for leading and managing all aspects of our Email program, subscriber file and results. This position will act as project manager for any updates, improvements or migration to a new ESP when determined by the business. Position must be current with all technologies associated with Email programs, including acquisition strategies and email file segmentation and be maximizing performance of each customer segment. All marketing staff is responsible for representing the Uno Alla Volta brand in a consistent style, voice and look, ensuring best practices are always leveraged for the best customer experience. All company marketing roles have some remote work capabilities.

RESPONSIBILITIES INCLUDE (BUT ARE NOT LIMITED TO):

• Manage email marketing strategy working with management team.
• Develop strategies to grow our email subscribers list and increase engagement and performance across email channel.
  • Email file growth maximizing each customer segment.
  • Build segments that speak to various user engagements and stages of the sales funnel
• Targeting customers that are synergistic with our brand and the value proposition.
• Management of Email programs including email file optimization Implementation of a new features and functionality with current email service provider (ESP) or with implementation of new ESP
• Analytics and reporting ownership for Email channel
• Revenue ownership and responsibilities for Email Channel

QUALIFICATIONS:

• 3+ years’ experience in Email strategy, planning, execution and analytics.
• Hands on - 2+ Experience with Email Marketing platforms (Bronto, Exact Target, Listrak, or other ESP’s)
• Requires exceptional attention to detail and effective time and project management skills, should be extremely well organized
• Experience with retention efforts in a digital B2C retail environment.
• Email analytics experience focused on direct to consumer email performance and growth strategies
• Magento and Google Analytics experience preferred
• Experience with A/B testing, detailed RFM customer segmentation and personalization.
• Strong analytical mindset and proven reporting experience
• Strong project management and communication skills
• Experience with user acquisition/lead generation strategies
• Familiar with reporting tools such as Google Analytics
• Strong grasp of business KPIs.
• Proficiency with Excel
• Experience leading projects with multiple stakeholders.
• Comfortable working autonomously or collaboratively as needed.
• Ability to uncover actionable insights from quantitative analysis and/or qualitative feedback.
• Bachelor’s degree in Marketing, Business or a related discipline preferred.

This is a fantastic opportunity that will provide great work experience and exposure to many different facets of a multi-channel company.