Job Title: Media Buyer- PPC Analyst
Salary Rate: $70,000.00 - $90,000.00/yr
Location: Remote
Job Type: Full Time – Permanent
Summary
Do you have expertise in Media Buying? Would you like to bring your unique expertise to a truly remarkable team? Our Company marketing team is growing and adding a full-time Remote Media Buyer to manage our pay-per-click media strategy.
The Media Buyer-PPC Analyst will be responsible for administering, managing, and executing Pay Per Click media strategies. The ideal candidate for this role thrives in a fast-paced industry and will bring their unique expertise to digital marketing initiatives and help facilitate company goals. The ideal candidate is also self-motivated, data-driven, and has experience in direct response customer acquisition and performance marketing.
Roles & Responsibilities
?The Media Buyer-PPC Analyst will be responsible for administering, managing, and executing Pay Per Click media strategies. The ideal candidate for this role thrives in a fast-paced industry and will bring their unique expertise to digital marketing initiatives and help facilitate company goals. The ideal candidate is also self-motivated, data-driven, and has experience in direct response customer acquisition and performance marketing.
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RESPONSIBILITIES
- Lead the creation, optimization, and growth of marketing campaigns on pay-per-click/search platforms such as Google, Bing, Amazon, and Walmart to maximize CPC, CPA, CTR, Search IS, etc. within monthly budgets for both prospecting and retargeting campaigns
- Deliver strategic recommendations and execute campaigns for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search
- Provide key insights to our cross-functional teams to inform future creative, copy, and content
- Construct media plans which overview the entire process of a campaign from start to finish including budgeting, design, implementation, and post-production analysis
- Aggressively scale campaigns using proper analysis and optimization techniques
- Manage day-to-day performance across all campaigns including hands-on management of paid search campaigns including budget and bidding decisions, ad copy creation, and keyword portfolio maintenance
- Manage a campaign and testing calendar that can be shared across internal teams to gain alignment across all paid efforts
- Perform Multivariate testing between distinct types of content, placements, bidding goals, and audiences
- Analyze ongoing campaigns and large volumes of data to assess what aspects were most effective, which were detrimental, and use programmatic approaches to reintegrate the most useful aspects into future campaigns
- Create custom dimensions, goals, reports, and measurements in Google Analytics to improve marketing performance for campaigns
- Complete ongoing audit and reporting of competitive media tactics spend, analyze daily campaign performance reports to inform ongoing optimizations and testing recommendations
- Troubleshoot data tracking and pixel management issues
- Leverage content with partners in SEO-optimized structure to create quality linking
- Ensure that online content created by our Company will get a high ranking from search engines
- Utilize advanced link building initiatives to ensure our Company content ranks at the top of Google search results
- Create ongoing On-page SEO analysis and recommendations reports
- Collaborate with the marketing team at large to integrate performance marketing efforts with a broader marketing plan
- Monitor search trends, best practices, and new opportunities and share the latest industry news, media strategies, platforms, tactics and apply it to projects
Preferred Qualifications
Health/wellness and/or supplement background preferred
Minimum Qualifications
QUALIFICATIONS
- Bachelor’s degree in Marketing, Communications, or a similar field preferred
- 2+ years of SEM experience in the consumer space managing at least $20k in ad spend per month
- Google Analytics: 2 years (Required)
- Google AdWords: 2 years (Required)
- Bing Ads: 2 years (Required)
- Amazon Sponsored Ads: 2 years (Required)
- Walmart Sponsored Ads: 1 year
- SEO link building: 2 years
- 2-3 years in a similar role with comparable goals and responsibilities (health/wellness and/or supplement background, preferred)
- Highly proficient (certifications preferred) in Google Analytics and Google Tag Manager
- History of juggling multiple campaigns within different stages of the digital media lifecycle
- Ability to create and analyze A/B and multivariate experiments via tools such as Optimizely
- Demonstrable experience managing marketing campaigns across desktop, tablet, and mobile platforms
- Highly creative in identifying consumer behavior and devising campaigns that engage, inform, motivate, and convert
- Experience with website analytics tools (e.g. Google Analytics, WebTrends)
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in email and mobile marketing and measurement
- Willingness to learn and constantly expand knowledge and skillset
- Highly creative with experience in identifying target audiences and devising email campaigns that engage, inform and motivate
- Excellent Excel Skills
- Excellent written and verbal communication skills
- Ability to work independently
Work Authorization
Benefits
- Dental
- Eye Care
- Medical
- Remote Work
- Incentive Plans
- Vacation Pay
- Wellness Allowance
- Parental Leave
- Flexible Schedule