Digital Marketing Coordinator

Strikepoint Media

Digital Marketing Coordinator

Laguna Beach, CA
Full Time
Paid
  • Responsibilities

    OVERVIEW:

    The DIGITAL MARKETING COORDINATOR is responsible for supporting the execution of marketing campaigns and funnels in multiple capacities. This dynamic role supports the delivery of revenue impacting marketing programs aligned with our client’s strategy and initiatives.

    The Digital Marketing coordinator will support the marketing team by coordinating digital marketing activities, building out marketing and sales funnels, creating content and optimizing campaigns for maximum effectiveness.

    This position requires the ability to coordinate cross-functional teams. The ideal candidate will have a strong passion for digital marketing and execution, the desire to learn and grow in a fast-paced environment, an eye for detail, and the ability to build great personal and professional relationships.

    RESPONSIBILITIES:

    • Coordinate day-to-day digital marketing activities to drive lead generation and customer acquisition

    • Collaborate with internal teams to develop and produce assets (HTML emails, landing pages, banner ads, etc.) for digital direct response campaigns and deliverables required within tight timelines

    • Monitor and analyze the effectiveness of numerous marketing campaigns using Google Analytics and other monitoring tools on a daily, weekly and/or monthly basis.

    • Other duties as assigned

    REQUIREMENTS:

    • BS/BA in Marketing, Business, Communications or related field

    • Internship experience within a marketing environment, preferably at an advertising, digital or marketing agency

    • Must be social media savvy

    • Technically savvy, comfortable using multiple software applications (i.e., proficiency in Word, Excel, Photoshop)

    • Excellent organizational skills, including attention to precise details

    • Strong multitasking skills and ability to work in a fast-paced environment

    • Excellent written and verbal communication skills

    • Self-motivated, committed, tenacious and goal-oriented.

    • Positive, professional and enthusiastic “can-do” attitude

    • Basic graphic design skills required

    • Experience with marketing automation and email service providers (Act-on, MailChimp) a plus

    • Experience with Unbounce, LeadPages or similar a plus

    ABOUT STRIKEPOINT MEDIA:

    Strikepoint was built to catapult businesses. From branding to conversions and everything in between, Strikepoint offers ROI-centric full-service solutions for growth-hungry businesses. From an idea on a napkin to a fortune 500 company, we offer customized solutions to help businesses reach their peak greatness. Our method is simple and effective: learn, think, implement, scale.