The DIGITAL MARKETING COORDINATOR is responsible for supporting the execution of marketing campaigns and funnels in multiple capacities. This dynamic role supports the delivery of revenue impacting marketing programs aligned with our client's strategy and initiatives.
The Digital Marketing Coordinator will support the marketing team by coordinating digital marketing activities, building out marketing and sales funnels, creating content and optimizing campaigns for maximum effectiveness.
This position requires the ability to coordinate cross-functional teams. The ideal candidate will have a strong passion for digital marketing and execution, the desire to learn and grow in a fast-paced environment, an eye for detail, and the ability to build great personal and professional relationships.
Coordinate day-to-day digital marketing activities to drive lead generation and customer acquisition
Collaborate with internal teams to develop and produce assets (HTML emails, landing pages, banner ads, etc.) for digital direct response campaigns and deliverables required within tight timelines
Monitor and analyze the effectiveness of numerous marketing campaigns using Google Analytics and other monitoring tools on a daily, weekly and/or monthly basis.
Other duties as assigned
BS/BA in Marketing, Business, Communications or related field
Internship experience within a marketing environment, preferably at an advertising, digital or marketing agency
Must be social media savvy
Technically savvy, comfortable using multiple software applications (i.e., proficiency in Word, Excel, Photoshop)
Excellent organizational skills, including attention to precise details
Strong multitasking skills and ability to work in a fast-paced environment
Excellent written and verbal communication skills
Self-motivated, committed, tenacious and goal-oriented.
Positive, professional and enthusiastic “can-do” attitude
Basic graphic design skills required
Experience with marketing automation and email service providers (Act-on, MailChimp) a plus
Experience with Unbounce, LeadPages or similar a plus
ABOUT STRIKEPOINT MEDIA:
Strikepoint was built to catapult businesses. From branding to conversions and everything in between, Strikepoint offers ROI-centric full-service solutions for growth-hungry businesses. From an idea on a napkin to a fortune 500 company, we offer customized solutions to help businesses reach their peak greatness. Our method is simple and effective: learn, think, implement, scale.