Job Description

ABOUT US

Our mission is to make education accessible and over the last two decades Study.com has become the leading online education platform delivering a personalized learning experience across a broad continuum of education for over 30 million students, instructors, and professionals every month.

As a member of the Study.com team, you’ll help empower millions of learners to achieve their education and career goals. We focus on increasing access to education because we know information is the ultimate equalizer and that education is key to upward mobility. Every minute a learner enrolls in a course and our College Accelerator solution. Study.com has collectively saved students $132 million in college tuition.

You’ll also be part of a company dedicated to contributing to society. Study.com has donated $23 million in-kind value across social impact programs, including matching employee contributions to non-profit organizations and millions to help schools during the pandemic.

At Study.com, we know that strong communities are built on the power of our diversity and we respect and strive to understand for the diverse identities, race, ethnicities, backgrounds, and perspectives of our team members. And our work and company culture have been consistently recognized, including:

• Inc. Best Place to Work
• Fortune Great Places to Work – Best Workplaces in the Bay Area
• Golden Bridge Awards – Gold Winner, Corporate Social Responsibility
• San Francisco Business Times & Silicon Valley Business Journal – Best Places to Work

The SEO & OUTREACH MANAGER is a key role at Study.com, that will support with growing a sizable portion of revenue and traffic. The position requires SEO subject matter expertise, strategic mindset, deep collaboration with in-house and contracted teams.  

This is a fast-paced role with a high bar for digital, content marketing and SEO expertise. Study.com has thousands of pages of robust content and receives over 40M sessions each month. This role will support with promoting and marketing our high-quality content to relevant segments and measure success with backlinks.  

As a member of the Growth team, this role will be exposed to all types of traffic (organic, paid and owned) and will have the opportunity to support and build expertise across omni-channel efforts. This is a unique opportunity to play a key role in building an in-house promotions and outreach program for a cutting edge EdTech company with an established SEO footprint. 

Come join us on our mission and make a difference.

ABOUT THE SEO & OUTREACH MANAGER POSITION

Responsibilities 

• Assist with developing and implementing SEO strategy 
• Promoting and marketing our high-quality content to the most relevant segments and partners 
• Drive content marketing strategy to acquire backlinks at scale and grow organic rankings 
• Work with internal and external teams to develop a process to scale link building promotion and outreach 
• Scale promotion and outreach methods with contractor network sourcing on Upwork and other sources
• Conduct keyword ranking analysis and research to inform content strategy and forecasting for building links to improve rankings and traffic 
• Measure and analyze the effectiveness and ROI of all link building activities  
• Regularly analyze backlink profile to ensure healthy links and backlink profile 
• Support with broader SEO on-site SEO optimizations and experiments  
• Explain SEO traffic patterns and understand all search engine algorithm changes 
• Monitoring SEO trends and staying current with latest SEO technologies

Requirements 

• 5+ years of experience and proven track record in developing successful SEO and outreach plans 
• Experience working in a strong metrics driven culture to measure the performance of SEO 
• Knowledge in developing content marketing plans and roadmaps for acquiring backlinks 
• Exhibit willingness and flexibility to work in a small team environment and support  
• Expertise in search engine algorithms, white hat practices and working with a large volume of content 
• Expertise with Google Search Console, Webmaster tools, Ahrefs, BuzzStream and additional SEO tools such as Brightedge, Conductor or Search Metrics 
• Proven success in link building and viral strategies 
• Prioritize initiatives with internal stakeholders across Marketing, Product, Engineering and Data Science 
• Experience with SEO and linkbuilding KPIs & reporting

Other Possible Titles

• Growth Outreach Manager
• Promotion & Outreach Lead

PLEASE NOTE: WITH THE CURRENT SHELTER-IN-PLACE ORDERS, NEW EMPLOYEES ARE BEING ONBOARDED AND WORKING REMOTELY. ONCE THE ORDER IS LIFTED AND IT’S SAFE TO RETURN TO THE OFFICE, THIS POSITION WILL BE LOCATED IN OUR OFFICE IN MOUNTAIN VIEW, CA.   

LIFE AT STUDY.COM

At Study.com, you'll join an Agile team, making a big impact in a cross-functional, collaborative environment where team members wear different hats and regularly interact with senior leadership. We get things done and move quickly.

Study.com’s team members, together with our Study Studio network of instructors, tutors, subject matter experts, video animators, and editors, have developed 1.5 million learning resources on our platform. This includes micro-lessons, videos, flashcards, lesson plans, worksheets and more, fueling 16 million hours of learning engagement a year.

We are in the heart of downtown Mountain View, just a few steps from the Caltrain station. And regardless if we are in the office or sheltered at home, we have comprehensive health and wellness benefits. We offer ongoing education and professional growth opportunities, including a life-long membership to Study.com. You can also expect:

• 100% paid health, vision, and dental insurance for employees
• 401(k) with employer match
• 20 - 30 PTO days each year (increases with tenure)
• 10 paid holidays
• Work at home setup stipend
• Company-sponsored gym memberships
• Free Caltrain Pass
• Tuition reimbursement and gift matching programs

Study.com provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran or disability status. In addition to federal law requirements, Study.com complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Additionally, qualified applicants with arrest and conviction records will be considered for the position in accordance with applicable state and local laws.

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