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VP of Marketing

Sugarwish

VP of Marketing

Denver, CO +2 locations
Full Time
Paid
  • Responsibilities

    Job Description

    Sugarwish is a rapidly growing Denver based gifting company with a unique digital-to-physical delivery model. Corporate gift givers can send an ecard to their co-workers, clients and prospects who are invited to visit Sugarwish.com and choose their favorite flavors of candy, cookies or popcorn - and now wine through our acquisition of Vinebox. Each recipient gets exactly the gift they want - customized for them. This unique experience is powered through partnerships with an ever increasing list of specialty treat producers.

    Sugarwish has seen incredible growth since its inception 9 years ago, growing over 6X in 2020 and doubling again (or more) in 2021. With over 25,000 companies already using Sugarwish for corporate gifting and hundreds more every week - Sugarwish is poised for continued exponential growth. Sugarwish acquires customers with a mix of digital marketing combine with a robust referral multiplier and uses email and sms to market to existing customers.

    Sugarwish is looking for an experienced executive to lead our marketing and branding efforts. This includes the oversight and execution of multi-million dollar advertising campaigns (primarily digital - but expanding to podcasts, radio and TV) and execution of effective email and sms marketing strategies.

    OVERSEES:

    • Advertising
    • Email & SMS
    • Social Media
    • Content Marketing & SEO
    • Branding

    RESPONSIBLE FOR:

    • Marketing plan, strategy and team
    • Drive customer acquisition through paid media
    • Build, manage and coach a high-performing marketing team
    • Use a data driven approach to analyze and optimize marketing performance
    • Work closely with the sales department to align sales and marketing strategies
    • Manage marketing budget and expenditures
    • Maintain brand standards and ensure compliance across all marketing and communications channels

    EXPERIENCE NECESSARY

    • Five years or more leading the marketing function for an ecommerce company
    • Extensive prior success in both online and offline advertising
    • Demonstrated success in driving growth through marketing

    QUALITIES and Skills

    • Data driven approach
    • Creative brand leader
    • Effective mentor and role model
    • Excellent communicator
    • Customer focused
    • Can do attitude

    Member of Sugarwish’s Executive Team

    Salary range $140K - $170K + Bonus

    Benefits: Bonus opportunity Health/Dental/Vision 401K

    Company Description

    Sugarwish is a rapidly growing Denver based gifting company with a unique digital-to-physical delivery model. Corporate gift givers can send an ecard to their co-workers, clients and prospects who are invited to visit Sugarwish.com and choose their favorite flavors of candy, cookies or popcorn. Each recipient gets exactly the gift they want - customized for them. This unique experience is powered through partnerships with an ever increasing list of specialty treat producers. Sugarwish has seen incredible growth since its inception 8 years ago, growing over 6X in 2020 alone. With over 13,000 companies already using Sugarwish for corporate gifting and hundreds more every week - Sugarwish is poised for continued exponential growth.

  • Locations
    San Francisco, CA • Denver, CO • Austin, CO