Are you interested in developing products associated with one of the World's most iconic brands? For 30 years, SUPERIOR TECH has supplied John Deere dealers and their customers with innovative, high-quality lawn and garden products, right from Lancaster County, Pennsylvania. We are experiencing significant growth due to expanded product offerings, enhanced marketing strategies, and new channels of distribution. With this exciting growth comes the need to find superior talent to continue to develop superior products as our name implies. Are you ready to grow along with us?
The DIGITAL MARKETING SPECIALIST will lead Superior Tech in the development of our online presence. Successful candidates will be self led, enjoy autonomy, have a high level of energy and passion for the work, and find enjoyment in the creative process.
- Plan, create, and schedule messages for social media platforms (LinkedIn, Twitter, Instagram, YouTube, and Facebook), ensuring that all messaging aligns with marketing themes and strategy
- Assist in organizing and executing product photography and video production shoots.
- Develop a dashboard to gather analytical data and report to team on content performance and other key business results
- Track influencer social pages, identify brand advocates, and monitor key business trends and competitor insights
- Develop pathways for organic growth on each social media channel
- Monitor multiple websites for our divisions, suggest content adjustments, and execute weekly/monthly updates with relevant company information to drive business results
Requirements:
- Undergraduate degree in Marketing or related creative field preferred.
- Minimum two years of experience in social media, with experience building and managing multiple social channels.
- Able to produce professional video products for YouTube, our home page, and other relevant online video platforms.
- Basic knowledge of Adobe Creative Suite
- Previous experience with the filming and video editing software.
- Proficiency in Adobe Premiere Pro is a plus
- Previous experience working with third party social media measurement and scheduling programs.
- Previous experience writing brand copy in a marketing and/or social media environment
- Excellent organizational and time management skills, and have the discipline to achieve long term goals, while still managing short term needs.
- Additionally, candidates need to possess excellent written and oral communication skills; be able to set goals and devise strategic plans to accomplish those goals; and possess excellent computer skills including Microsoft Word, Excel, and PowerPoint.