ABOUT Sweetwaters Coffee & Tea
Our mission in every Sweetwaters cafe is to Make Our Guest’s Day™. How do we do this? We have a company culture and team of people that love what they do every day! Join us and contribute to a company that is based on fun, innovation, and camaraderie. Sweetwaters Coffee and Tea was founded over 29 years ago with a commitment to unique, globally inspired, real ingredient focused beverages and maintaining a community feel within each cafe.
Sweetwaters Coffee & Tea is a strong brand and dynamic, minority owned, women-led company that is constantly growing. We are based in Ann Arbor and focused on providing globally inspired, real ingredient focused beverages and an excellent customer experience. We have over 35 locations and continue to grow across the nation. Check out more about us on our website: SweetwatersCafe.com
Position Description:
Sweetwaters Coffee & Tea is seeking a Content Creator who will play a pivotal role in curating and managing our Ann Arbor corporate cafes' digital narrative across various social platforms. Your expertise in social media strategy, trend awareness, and content creation will be integral in engaging our audience and driving our online growth.
Responsibilities
Develop and execute comprehensive social media strategies to enhance brand visibility and engagement.
Collaborate with cross-functional teams to align content creation with marketing initiatives.
Craft compelling, high-quality content (Reels, Posts, and Stories) for social media platforms, with a focus on Instagram and TikTok.
Stay current with industry trends and implement innovative ideas into content creation
Utilize content planning platforms to schedule and optimize posts.
Manage social media calendars, ensuring timely and consistent posting.
Monitor and analyze performance metrics to refine strategies and achieve growth goals.
Requirements:
A minimum of 2 years of proven experience in social media management and content creation. Either management of your personal account or someone else.
A minimum of 2 years experience in post-production editing such as Adobe Photoshop, Lightroom, Canva, etc.
Fluent on Instagram and TikTok platforms, including algorithm understanding and trends.
Familiarity in utilizing content planning and scheduling tools such as YEXT, Hootsuite, etc.
Strong portfolio showcasing previous work, including photography and video content.
Creative mindset with an eye for detail and aesthetics.
Excellent communication skills and ability to work collaboratively.
Familiarity with analytical tools to measure and track social media performance, whether using in-app analytics or 3rd party tracking.
High energy level.
Proven ability to meet deadlines.
Intense eye for detail.
Exceptional proofreading skills.
Love for premium beverages and food.
An aesthetic for clean, modern yet classic design that fits with Sweetwaters branding.
A sense of humor with an easy going yet driven personality.
Must be located in Ann Arbor or within a 15 minute commute to Ann Arbor.
Hours Required: Part time: 10-15+ hours/week