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EMail Marketing Specialist

Swivl

EMail Marketing Specialist

Menlo Park, CA
Full Time
Paid
  • Responsibilities

    THE DAILY:

    • Keep up with email industry trends including technological enhancements, ISP and ESP developments, and email legislation and implement solutions to enhance email programs
    • Monitor deliverability and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance (e.g. CAN-SPAM)
    • Work with internal stakeholders to purge email lists as needed
    • Continually optimize email strategies to increase performance including A/B testing on subject lines, message content, images, mailing frequency, segments, and more. Evaluates results and provide recommendations
    • Fully utilize the MAS and EMS tools provided: Active Campaign, MailChimp, & Groove to increase email marketing success
    • Work with Swivl's graphic designer and key internal stakeholders to design on-brand email campaigns and flows
    • Work with Swivl's key internal stakeholders to write emails that match Swivl tone and provide clarity on the subject matter
    • Ensure mobile-friendly email templates
    • Develop new and analyze existing email flows, identify improvement and implement changes
    • Work with the Content Team to create email lead magnets
    • Build various email lists and segments working with our SFDC administrator
    • Analyze campaign performance suggest improvements
    • Report on email marketing KPI's

    ARE YOU MISSION DRIVEN?

    We are a mission-driven company that believes that driving coaching in education and within Swivl can change the world. If our mission, being coachable, and our vision speak to you, we want to hear from you.

    THE RIGHT CANDIDATE WILL HAVE:

    • 3+ years of email marketing experience
    • Passion for the digital media space in education, experience in the edTech a plus
    • Proven ability to thrive in a collaborative, fast-paced education startup environment
    • Proficiency with any or all of the following: Active Campaign, MailChimp, Groove, or similar MAS, EMS, & SEP systems
    • Vast knowledge of email marketing best practices
    • Strong analytical skills with the ability to understand and measure KPIs
    • Excellent communication skills both written and oral
    • Ability to manage multiple campaigns simultaneously
    • Self-directed: While we definitely have a long list of items in mind for you to tackle first, we also are looking for that go-getter who can provide guidance to what we need. You can deliver on the asks, but also take initiative, and able to share recommendations
    • Collaborative across internal teams to turn ideas into action

    WHAT IS SWIVL? SWIVL is a global leader whose mission is to scale coaching in education with our easy-to-use and highly impactful classroom technology solutions. Over 50,000 schools use our award-winning Swivl Robot for teacher observations. Combine it with our SaaS product, Teams, to incorporate it with your coaching program. We also have a Clubhouse-style FERPA/COPPA compliant audio app, Skilled. space, to engage in more diverse conversations around interests, skills, and goals. Our asynchronous tool, Synth, is used for strengthening relationships made with ongoing one-to-one voice coaching. In addition, we have a range of innovative education-based solutions in the works.

    LOCATION. LOCATION. LOCATION.

    We are a distributed team with offices in California and Kyiv, Ukraine. This position will be remote within the United States. OUR PROMISE

    We strive to embrace what makes each one of us unique; we each have our own story, and there is only one YOU. Whether looking at our current staff or future team members, we believe that everyone has something to offer, and our employment practices reflect that. Whether by mandate or not, we never have and never will make our employment decision based upon race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. If you are passionate about being coachable, we may be the place for you!