Job Description

A global tech company is seeking to hire a Digital Marketing Manager for their award winning team. The Digital Marketing Manager will be responsible for establishing best in class programs and digital channels, becoming an integral part of building the brand, driving customer success & revenue through adoption of our training & certification products. We are looking for someone that embraces new opportunities, challenges themselves to deliver consistent excellence, enjoys communicating the benefits and technical details of a product, and works well with senior cross-functional partners. An appreciation for friendly banter, virtual team happy hours, and goofy memes is also a plus. RESPONSIBILITIES:

• Work with the industry's best marketing team to help define Health Cloud messaging, positioning and go-to-market strategy
• Manage industry product release marketing launch plans, working closely with the industry experts and marketing colleagues to ensure effective and ongoing relevancy in the market to drive demand generation and sales pipeline
• Drive the creation of thought leadership content, webinars, and webcasts to evangelize our message
• Create compelling internal and external, customer-facing presentations
• Support differentiated event marketing experiences at Salesforce and industry third-party events
• Partner with a world-class Product Management team to distill key functionality and benefits into core product marketing messages for Salesforce Health Cloud
• Dream up engaging product demonstrations that are used in videos and are the basis for customer engagements in the sales process
• Develop effective sales training materials, making it easy for sales to understand our product offerings and key positioning REQUIRED SKILLS/EXPERIENCE:
• 4+ years experience in product marketing
• Product marketing experience in the technology sector and the ability to manage day-to-day execution of both strategic and tactical activities
• Hands-on ability to create a range of marketing assets including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint
• Collaboration with cross-functional team (Creative Services, Corporate Marketing, Demand Generation, Sales) to deliver world-class marketing programs to our customers
• Marketing portfolio with examples showcasing your writing style
• Ability to use data and analytics to drive decision making as well as a strong track record of setting and delivering against measurable marketing metrics
• Strong communication and writing skills, and an ability to translate complex ideas into creative content and work across business lines
• Strong team player with excellent organization and people skills and the ability to set priorities, problem-solve, multi-task and work in a global, dynamic environment
• Familiarity with the customer engagement lifecycle and CRM applications a plus
• Healthcare and/or life sciences industry experience a plus, though not required
• Education: Bachelor's degree; MBA a plus (but we also love brilliant people who didn't go to business school)

Company Description

Swoon connects with job candidates one-on-one to learn exactly who they are and understand which of our Fortune 1000 clients would have their dream jobs. We form relationships, not just connections, and we pride ourselves on our contractor care initiatives. Our accomplishments continue to increase each year, and we have received some of the highest honors in the industry. We were named a “Best Staffing Firm to Temp For” by Staffing Industry Analysts in 2019, 2018, 2017, 2015 and 2014.