About our Company
We Make Hotels. Sydell Group builds and operates unique properties that are a reflection of their neighborhoods, a celebration of architecture and design, and a gathering place for visitors from near and far. Our hotels are collaborations among exceptional talent from the creative, culinary, and retail worlds, and our goal is to create travel experiences that offer inspiration and a sense of connection to our respective cities. Sydell Group's diverse portfolio of award-winning hotels include NoMad New York, Los Angeles and Las Vegas; The LINE LA, DC and Austin; The Ned, London and Park MGM, Las Vegas; as well as the forthcoming NoMad London and LINE San Francisco.
We are seeking a Marketing Manager based out of our LA office. Responsible for supporting the overall marketing, communications and digital strategy for Sydell Group’s diverse portfolio of award-winning properties including NoMad New York, Los Angeles and Las Vegas; the LINE LA, DC and Austin; Saguaro Palm Springs and Scottsdale; and the upcoming NoMad London and LINE San Francisco.
Responsibilities
Development and implementation of creative marketing initiatives to drive revenue for all hotel, food & beverage, and special event operations
Attend and participate in weekly and monthly marketing meetings to review past performance and plan for future initiatives
Work closely with culture, revenue and sales teams to identify email marketing goals
Manage email marketing editorial calendar, database, and distribution
Collect, load, test and deploy marketing and sales emails
Update and optimize content on all 4 brand websites
Monitor website functionality and SEO strategy
Manage content on 3rd party channels to ensure digital presence is up to date and best represents and sells the properties
Work with 3rd party vendors to aid in book direct initiatives
Effectively communication marketing information to corporate stakeholders, GMs, DOSMs, DORMs
Collaborate and work well within cross-functional team environment
Analyze and prepare month end marketing reporting for operations and corporate team roll-up reports
Establish and provide regular campaign analysis and reporting for all key marketing communications
Work with creative and sales team as it pertains to design, copy and images for advertising requests ensuring brand standards are met
Assist with retail, F&B, special event sales and other operational department marketing initiatives
Conducts research and compiles feedback on competitors’ activities and market intelligence
Core Competencies
Minimum 3-4 years of marketing experience in related field
Hospitality marketing; hotel and/or food & beverage experience preferred
Strong understanding of brands, digital marketing, and content marketing
Excellent technical, verbal, and written communication skills
Experience working with lifestyle brands
Detail oriented and ability to work in fast paced environment
Excellent delegation and time management skills
Proficient knowledge of Microsoft Office, Adobe (Acrobat, Photoshop), and Google Suite
Compensation & Benefits
We offer competitive wages and benefits while fostering a diverse and inclusive work experience.
We thrive in being a diverse work environment. Consideration for employment will be based upon personal capabilities and qualifications without discrimination based on race, color, religion, sex, gender identity, age, national origin, disability, sexual orientation, or any other protected characteristic as established by law.
About our Brand
We Make Hotels. Sydell Group builds and operates unique properties that are a reflection of their neighborhoods, a celebration of architecture and design, and a gathering place for visitors from near and far. Our hotels are collaborations among exceptional talent from the creative, culinary, and retail worlds, and our goal is to create travel experiences that offer inspiration and a sense of connection to our respective cities. Sydell Group's diverse portfolio of award-winning hotels include NoMad New York, Los Angeles and Las Vegas; The LINE LA, DC and Austin; The Ned, London and Park MGM, Las Vegas; as well as the forthcoming NoMad London and LINE San Francisco.