Job Description

SYNCARPHA CAPITAL

COMMUNITY SOLAR DIGITAL MARKETING

THE COMMUNITY SOLAR DIGITAL MARKETING SPECIALIST’S ROLE WILL BE TO MANAGE AND EXECUTE SYNCARPHA’S DIGITAL MARKETING EFFORTS.  THIS POSITION IS PART OF A SMALL, COLLABORATIVE, ENTREPRENEURIAL TEAM, AND IT WILL EXPOSE THE SPECIALIST TO ALL ASPECTS OF THE COMMUNITY SOLAR PROJECT LIFE CYCLE. THE CANDIDATE FOR THIS POSITION SHOULD BE FLEXIBLE AND CAPABLE OF WORKING IN A DYNAMIC TEAM OF PROFESSIONALS, AND SHOULD BE FAMILIAR WITH BASIC PRINCIPLES OF OPERATIONS.

RESPONSIBILITIES

• WORK CLOSELY WITH THE COMMUNITY SOLAR DIRECTOR TO SERVICE THE GROWING PORTFOLIO OF CUSTOMERS ON OUR COMMUNITY SOLAR PROJECTS THE COMPANY MANAGES.

• MANAGE DIGITAL MARKETING CAMPAIGNS WITH A GOAL OF INCREASING SALES VOLUME

• DESIGN, CREATE AND IMPLEMENT DIGITAL ADVERTISEMENTS ACROSS A VARIETY OF MEDIA CHANNELS

• USE ANALYTICS TO IDENTIFY OPPORTUNITIES AND TRENDS IN ORGANIC AND PAID TRAFFIC TO BETTER POSITION SYNCARPHA ACROSS CHANNELS

• HELP PLAN CAMPAIGNS INCLUDING MESSAGING, MEDIA, AND MARKET CHANNELS 

• TRACK CONVERSION METRICS ACROSS ALL MARKETING CHANNELS

• HELP MANAGE AND ENSURE TIMELY COMMUNICATION TO OUR CUSTOMERS

• LIAISE WITH SYNCARPHA MARKETING PARTNERS AS NEEDED

• DETERMINE COMMUNICATIONS PROCESS FOR ONBOARDING AND WELCOMING NEW CUSTOMERS 

• HELP TO IMPROVE CUSTOMER EXPERIENCE THROUGH VALUE ADDED COMMUNICATIONS AND UPDATES

• HELP TO BUILD BRAND AWARENESS OF SYNCARPHA IN THE COMMUNITY SOLAR SPACE

• MANAGE, KEEP CURRENT AND LEVERAGE ALL SOCIAL MEDIA ACCOUNTS

• HELP WITH OTHER PROJECTS AS THEY ARISE

KNOWLEDGE, SKILLS, AND ABILITIES

• BACHELOR'S DEGREE IN MARKETING, BUSINESS OR OTHER RELATED DISCIPLINE

• MINIMUM ONE YEAR OF DIGITAL MARKETING EXPERIENCE

• ABILITY TO COMMUNICATE EFFECTIVELY IN WRITING AND SPEECH 

• ABILITY TO COMPLETE MULTIPLE TASKS AND MANAGE TIME EFFECTIVELY 

• ANALYTICAL SKILLS WITH THE ABILITY TO ORGANIZE DATA FROM MULTIPLE RESOURCES

• ABILITY TO WORK WELL ACROSS MULTIPLE BUSINESS GROUPS

• DETAIL ORIENTED

• KNOWLEDGE OF AND EXPERIENCE WITH GOOGLE ADS, ANALYTICS AND SEARCH, FACEBOOK, YOUTUBE AND MORE

• MICROSOFT OFFICE

• CRM EXPERIENCE PREFERRED (SALESFORCE, HUBSPOT, ETC.)

• EXPERIENCE WITH CONSTANT CONTACT, MAIL CHIMP, OR OTHER SIMILAR EMAIL PLATFORM 

• EXPERIENCE IN TRACKING ANALYTICS AND ITERATIVE EXPERIMENTATION OF ONLINE ADVERTISING

WHO WE ARE:

• LEADING SOLAR DEVELOPER, OWNER OPERATOR IN DISTRIBUTED SOLAR HEADQUARTERED IN NEW YORK CITY WITH A 10 YEAR HISTORY

• DYNAMIC, GROWING ORGANIZATION COMMITTED TO RENEWABLE ENERGY DEVELOPMENT AND MANAGEMENT

• DEVELOPED AND BUILT OVER $400 MILLION OF SOLAR PLANTS ACROSS THE US

• OPERATING OVER 100 MW IN MA, NJ, NY, NC, SC, NV, VT, AZ

WHAT WE PROVIDE:

• COMPETITIVE MARKET SALARY

• FLEXIBLE PAID-TIME-OFF POLICY

• PERFORMANCE DRIVEN BONUS POOL

• EQUITY PARTICIPATION FOR ALL EMPLOYEES

• RETIREMENT SAVINGS PLAN MATCHING PROGRAM (401K)

• MEDICAL, DENTAL, VISION BENEFITS

• AN ENERGETIC ATMOSPHERE THAT BALANCES WILY VETERANS WITH THE NEXT GENERATION OF BUSINESS LEADERS

ABOUT THE COMPANY

SYNCARPHA CAPITAL, LLC IS AN INDEPENDENT, PRIVATELY FUNDED DEVELOPER, OWNER, AND OPERATOR OF COMMERCIAL AND UTILITY SCALE SOLAR FACILITIES. TO DATE, SYNCARPHA HAS COMPLETED OVER 100 MW OF PROJECTS THROUGHOUT THE US, AND WE HAVE AN ADDITIONAL 70 MW CURRENTLY UNDER CONSTRUCTION. LOCATED IN NEW

YORK CITY, WE ARE SEEKING A SOLAR ENERGY ANALYST WORKING IN THE ASSET MANAGEMENT FUNCTION WHOSE DEDICATION AND LEADERSHIP WILL HELP OUR COMPANY CONTINUE ITS IMPRESSIVE GROWTH.