Job Description
Description The role of the media planner is to partner with the agency Account Planning team to create measurable, impactful promotional programs advancing brand imperatives and initiatives. Serve as lead media planner for designated brands Source advertising and promotional opportunities across HCP print, digital, and tradeshow channels Secure approved media and negotiate best-in-class rates Partner with vendors, account teams, and creatives to launch and deploy media programs Serve as a media subject matter expert within the agency, sharing best-practices and opportunities for reaching customers through media and non-personal promotional opportunities Work with Media Analyst to develop metrics plan, track program results, and optimize performance Manage third party vendor relations to optimize investments, performance, and deliverables
Requirements: Bachelor’s degree required 3+ years in relevant job Comfort working in a matrix environment; demonstrated self-starter with an entrepreneurial mindset Excellent verbal and written communication skills Familiarity with industry tools and vendors (Kantar, SRDS, CD Promo, etc.) Excellent program management and detail orientation skills Familiar with insertion order and billing processes Experience with Aesthetics business is a plus Experience in Healthcare media (specifically has bought media for Healthcare brands, drugs, medical devices, etc. as it is different than TV time; print, convention media, non-personal promotion media may be okay) Ability to determine the Invoice Order (IO) Understand the back-end of the media buy, everything after the plan to the end of the program, purchasing, tracking and reporting of the medica buy
Company Description
Synectics is one of the nation's foremost consulting firms, working with a client base that includes some of the leading institutions and Fortune 500 corporations in the United States. We seek to bring the most highly qualified professionals to assignments that they will find challenging and fulfilling. We also seek to justify our clients’ expectations that every Synectics consultant will bring the highest possible effort to their endeavors every day. Our success has depended on our consistent ability to achieve both of these goals. Synectics serves an extremely diverse client base which represents an equally diverse range of industries and institutions. The technologies we support have always been responsive to this extremely broad spectrum. In order to fully engage with this continually changing commercial and technological landscape, our employees must draw on their own varying interests, skills and backgrounds. This insight, reflected in our daily practices, has always been our fundamental strength as a company, and it continues to serve us well in all our efforts.