Job Description
The Marketing Internship will assist the marketing team in executing various marketing initiatives and projects. The role will be fast paced, working with multiple teams and assisting with multiple projects simultaneously.
Responsibilities:
- Conducting market research and analysis to understand the target audience and industry trends.
- Research and evaluate competitor marketing and digital content.
- Assisting in the development of marketing materials such as brochures, flyers, and social media content
- Participating in the planning and execution of marketing campaigns and events
- Creating content to assist with updating the company’s website and social media accounts
- Monitoring and analyzing the performance of marketing efforts and making recommendations for improvement, including monitoring for trending news and performing competitor analysis as needed.
- Assisting with employee engagement and customer engagement related activities
- Collaborating with cross-functional teams to support the overall marketing strategy
- The ideal candidate for this position would for this position would have strong written and verbal communication skills, familiarity with major social media platforms, basic graphic design skills, a passion for marketing, and the ability to multi-task and work well in a team environment. Familiarity with marketing tools and technologies, such as marketing automation software, is a plus.
The internship will allow you to gain experience with:
- Customer Satisfaction Survey: **** Design and implement a customer satisfaction survey to gather feedback from customers on various aspects of TA’s services offered. **** Analyze the data and use the results to identify areas for improvement and develop a plan to address them.
- Content Creation: **** Develop a content marketing strategy for TA Services, and create compelling blog posts, infographics, and other types of content to educate potential customers about the benefits of TA Services.
- Social Media Management: **** Assist with our social media presence, including creating and scheduling posts, monitoring and responding to comments and messages and analyzing metrics to better understand what types of content are resonating with the target audience.
- Competitive Analysis: **** Conduct a competitive analysis to better understand the strengths and weaknesses of our competitors. Use the results to develop a positioning and differentiation strategy for TA Services.
- Website Optimization: Analyze our website to identify opportunities to improve its design, functionality and search engine optimization. Implement changes to improve the user experience and drive more organic traffic to the site.