POSITION TITLE: PAID MEDIA ANALYST

SALARY: Commensurate with Experience

LOCATION: DALLAS TX

Tandem Theory is seeking a MEDIA ANALYST to join our growing MEDIA team.

This experienced candidate will deliver best in class media strategy and execution to a wide variety of clients in multiple industries. This position will work closely with internal and external stakeholders, support teams, and others to deliver comprehensive solutions that deliver measurable results to our media clients. This person will be responsible for planning, buying and optimization of media efforts across multiple digital media channels.

WHAT YOU WILL DO:

The candidate must be flexible and able to multitask across a variety of tasks, to include:

• Hands-on management of paid media efforts across multiple digital media channels - including paid search, paid social, display and/or online video channels
• Management of keywords, bidding and budgeting, audience creation and segmentation
• Optimize campaigns to achieve desired goals for traffic, conversions and efficiency
• Perform campaign analysis and generate ideas for optimization and testing
• Monitor the effectiveness of landing pages, ad copy, keywords, audiences and creative asset through testing
• Troubleshoot performance issues and provide actionable solutions
• Develop reporting based on client’s performance KPIs and interpret trends into actionable insights
• Be able to visually tell a story based on performance data
• Conduct digital media audits to proactively identify new opportunities
• Provide strategic recommendations for client growth
• Stay abreast the latest media best practices, strategies, news, and algorithm updates
• Maintain a relationship with vendors on behalf of the client
• Work collaboratively across agency disciplines and key stakeholders

WHAT WE ARE LOOKING FOR:

• 3+ years of hands-on experience in media planning and buying
• Paid search and paid social experience required
• Working knowledge of organic search is a plus
• Ability to analyze data and find opportunities and insights
• Knowledge of Google Analytics with hands-on experience
• Strong knowledge of MS Office tools - Proficient in Excel
• Ability to work fast without compromising quality or accuracy
• Strong oral, written, and interpersonal communication skills required
• Well-organized with a strong attention to detail
• Possess a strong work ethic with an entrepreneurial spirit
• A “take charge” attitude that can wear many hats across multiple roles

ABOUT TANDEM THEORY

Tandem Theory is a marketing firm focused on helping our clients thrive in the post-modern era. We combine innovative marketing technologies, compelling creative, and on-target storytelling to create engaging experiences for our clients and their customers. And because we recruit our team from client-side targets as well as agencies, we understand accountability and provide our clients great services without all the typical agency spin.

COMPENSATION

The salary for this exempt-level position will be based on experience and qualifications within an established pay range. Benefits include 85% employer paid medical, eligibility to participate in vision and dental insurance as well company paid STD, LTD coverage plus a flat amount company paid toward Basic Life and AD&D, as well as a generous 401(k) retirement contribution plan eligible after 90-days of employment.

ELIGIBILITY

All new employees must provide documented proof of their identity and employment, and pass a criminal background check.