Job Description
JOB SUMMARY
This position supports Taxa Outdoors’ recreational trailer sales. Working under the direction of a Marketing Director, the Marketing Coordinator supports the development and implementation of marketing strategies and a full range of activities in alignment with Taxa’s vision, strategy, and growth initiatives. This position conducts appropriate marketing and competitive research and analysis; supporting strategic accounts and sales activities; deploying marketing campaigns; building and strengthening the Taxa brand; and measuring the effectiveness of activities to drive continuous improvement. Part of Taxa’s Marketing team, this position also supports cross-business unit activities such as vertical market analysis, market planning and development, and internal reporting.
PRIMARY DUTIES / RESPONSIBILITIES
• Helps develop marketing strategies and associated tactics to position company to expand market presence.
• Gathers, reviews and/or analyzes market and customer data to create marketing plans and/or reports for sales and senior leadership that identify trends affecting Taxa’s business.
• Writes and/or produces targeted print and digital sales collateral and marketing material, including client presentations, ads, brochures, trade shows, video, content marketing, and more.
• Supports work with key industry organizations, overseeing business unit participation in conference and brand-building activities such as trade shows and client education/entertainment events, including planning, pre-event promotion and post-conference follow-up.
• Oversees lead-generation activities, including digital content marketing campaigns using Salesforce.
• Supports web and digital strategy by identifying and/or writing stories and other necessary content.
• Supports customer survey process, analyzing and sharing results with senior leadership and using feedback to recommend new or improved marketing and sales strategies.
• Helps consult with sales team on key pursuits and proposals, helping to develop strategy and messaging, participating in red team reviews, recommending opportunities for cross-selling or up-selling, and/or conducting post-mortem analyses.
• Keeps up to speed on key competitors in markets served.
• Tracks and measures the effectiveness of activities using analytics and available tools, ensuring all leads generated through marketing activities are captured.
• Manages and/or administers any specialized databases or websites used by the team.
• Ensures all materials are produced in compliance with company brand standards.
• Supports other Marketing & Communications team members, projects, and initiatives
• Performs other duties as required.
Education/Experience Background
• Bachelor’s degree in Business, Marketing, Communications, Journalism or related field required.
• Advanced degree in relevant field a plus.
• 3 years of marketing experience with emphasis in marketing and sales support
• Experience in related industry or market preferred.
Knowledge/Skills/Ability/Characteristics
• Collaborative and creative team player with drive for innovation and continuous improvement of systems, processes, and tools.
• Self-starter with strong organization, project management, time management, and problem-solving abilities.
• Excellent verbal and written communication skills.
• Familiar with client relationship management and/or graphic design software.
• Builds excellent working relationships with colleagues at all levels.
• Successfully work on multiple tasks in a fast-paced environment with tight deadlines.
• Synthesizes and integrates large amounts of data into concise, compelling deliverables.
• Pays close attention to detail and takes pride in work products.
• Uses discretion in handling confidential or sensitive business information or issues.
• Willing to learn new skills and assume new responsibilities