Job Description

Informa’s Health & Nutrition Network is at the forefront of the healthy lifestyle products industry offering a robust portfolio of content, events, data, research, and consultative services. Through its mission to bring more health to more people, Informa’s Health & Nutrition Network helps businesses identify the people, products, partnerships and trends that create opportunities.

The applicant will help drive marketing campaign creation, generate leads that result in new and existing client sales, and drive audience acquisition strategy to build the credibility for an exciting new digital product.

Main Duties & Responsibilities:

•        Creation, management and fulfillment of multi-faceted marketing strategy and campaign

•        Assist in the creation and management of a website solution that complements a streamlined buyer journey

•        Creation of a direct buying experience to support revenue growth and scaling opportunities

•        Coordinate and execute various email campaigns, including content creation, email design templates, segment building, and reporting

•        Work with creative director on overall branding and brand guidelines

•        Support sales by generating and delivering qualify leads on a regular cadence

•        Make data-backed decisions, report on campaign performance metrics, and make strategic decisions to support revenue growth

•        Guide and lead the SEO and SEM strategy

•        Lead the creation of print and web advertisements, sales sheets, and onsite collateral

•        Create, communicate, and follow-up on timelines

•        Manage and allocate budget appropriately

•        Work daily with sales, creative, content, market integrity, and leadership teams

Qualifications

·       Educated to a bachelor’s degree level or equivalent experience

·       BA/BBA with emphasis in Marketing, Business Management or Communications a plus

·       6+ years’ experience in a brand marketing role

·       Working knowledge of html

·       Experience in database systems, marketing automation, and project management tools like Eloqua, Quickbase, ClickUp, Teams and Salesforce

·       Past use or working knowledge of Adobe Experience Manager, Google/Adobe Analytics and/or other web analytic tools

·       Working knowledge of Adobe Creative Suite (Adobe Photoshop, Adobe Acrobat, Adobe Dreamweaver)

·       Intermediate knowledge of Microsoft Office  

·       Excellent verbal and written communications skills

·       Strong attention to detail and proactive behavior and attitude

·       Ability to work independently and with a team; comfortable working on multiple projects with ability to meet tight deadlines

·       Ability to travel 2-3 times each year

Desirable

·       Passion for mission-driven natural/organic products and the healthy lifestyle industry

·       Experience marketing a technical brand

Additional Information

_We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. _