The Assistant Digital Planner is responsible for providing support in the timely development and maintenance of digital plans.  This includes but is not limited to Media Recommendations, Point-of-Views (POVs), flowcharts, digital performance reports, and related media analysis for the clients assigned.   

Benefits include competitive salary, 401K, medical/dental coverage and vacation/holidays.  Hybrid remote/in-office position.

DAY-TO-DAY DUTIES:

• Support the development and implementation of regional and local digital media campaigns that could include most or all of the following:
  • Search, SEM, Google Ads
  • Paid Social (Facebook, Twitter, TikTok)
  • OTT, Streaming Video
  • Digital Audio, Podcast
  • Display Banners
• As directed by Media Director, assist in the preparation of recommendations, POVs and select analysis
• Utilize available traditional media planning tools (MediaTools, Google Campaign Manager, Google Ads, Facebook Ads Manager, etc.)
• Traffic all digital campaigns to the appropriate vendors, via 3rd party traffic tags
• Coordinate with the various teams the following (but not limited to): 
  • Competitive spending
  • Media and Promotional Opportunities
  • Invoice Approval and Billing

REQUIREMENTS:

Four-year degree is required. Basic knowledge of media planning/buying is preferred. Ideal candidate should be extremely well organized, detail-oriented, and capable of working in a fast-paced environment.  The ability to handle multiple projects and strong follow-up skills are a must.

• Previous professional experience in a relevant field (marketing communications/media or agency) is required
• Familiar with at least one of the following: Facebook Ads Manger, Google Campaign Manager, Google Adwords
• Strong Excel skills required.
• Desire to learn and become an expert on digital media strategy