POSITION OVERVIEW
The Digital Marketing Analyst will drive marketing measurement efforts relating to campaign reporting and analysis, customer analytics, media measurement, and more for the B2B2C Penn Mutual and DTC Vantis life insurance brands. This role works collaboratively with internal stakeholders across multiple digital platforms to define digital campaign goals, ensure ability to tracking and trend, understand campaign performance and identify opportunities to improve. This individual is responsible for ensuring data availability, accuracy, analysis, and reporting in the form of clear and compelling data-driven dashboards, reports and insights.
RESPONSIBILITIES
- Leads the creation of integrated marketing measurement plans that align with strategic initiatives, communications objectives, media strategies, and data availability (including, but not limited to leads, conversation rates, website traffic, social media engagement, email delivery, open, and click-through rates, etc.)
- Establishes trackable/trendable digital marketing KPIs and performance metrics holistically and on an individual platform and/or campaign level
- Reports on the utilization of marketing programs and campaigns that leverage MarTech platforms such as Salesforce Marketing Cloud Hootsuite, FMG Suite, and more
- Ensures availability of data required to effectively report on digital marketing efforts; establish automated processes for generating regular reporting dashboards
- Gathers, processes, cleanses and verifies the integrity of data used for analysis
- Enriches data with second and third party data files
- Analyzes and interprets complex data sets to identify trends, patterns, and opportunities
- Builds clear and compelling, visual dashboards and reports that help internal stakeholders understand and track the performance of their ongoing marketing efforts
- Synthesizes insight and making campaign optimizations recommendations
- Conducts competitive research and analyzing competitive and benchmarking data
- Provides support for ad-hoc data & research requests
- Works collaboratively and effectively across the organization
Required Skills
- Demonstrated ability translating marketing reports and data into a digital narrative of actionable and relevant insights for business stakeholders
- Proven ability to design and program clear and compelling data-driven reports that measure and compare the effectiveness of various marketing programs and campaigns
- Knowledge of practical applications of marketing automation and the technology required to meet analytics and reporting objectives Demonstrated expertise working with KPIs and success metrics
- Direct experience analyzing direct marketing, digital marketing and online media performance data
- Ability to translate data into insights
- Proven ability to operate effectively in an agency environment with competing priorities
- Ability to multi-task and adjust to changing priorities
- Advanced Excel skills
- Excellent project management skills
- Proven ability to manage deadlines and multiple/simultaneous cross-functional projects/initiatives
- Strong attention to detail and organization
- Demonstrated ability to work well within a team environment
- Experience presenting data analysis, particularly telling a data-driven story
- Strong relationship building and collaboration skills
- Ability to gather and synthesize the input of various stakeholders
- Relentless curiosity in curating new insights
- Appetite to learn new software
Required Experience
- 5-7 years relevant experience
- Significant experience configuring and formatting data visualization tools such as Datorama, Domo, and/or Tableau to support insight reporting
- Significant knowledge managing, configuring, and implementing Google Analytics and Google Tag Manager
- Experience with SalesForce Marketing Cloud and Hootsuite’s Amplify preferred
EDUCATION/LICENSES/PROFESSIONAL DESIGNATIONS
- Bachelor’s degree in Business Administration, Marketing, Computer Science, Statistics or related discipline
Level = 20
ALL PENN MUTUAL EMPLOYEES EXEMPLIFY OUR SHARED COMMITMENT:
Doing what’s right today, together, for the promise of a brighter tomorrow. The feelings are mutual: Care. Respect. Belonging.
PENN MUTUAL IS COMMITTED TO EQUAL EMPLOYMENT OPPORTUNITY (EEO). WE PROVIDE EMPLOYMENT AND ADVANCEMENT OPPORTUNITIES TO ALL QUALIFIED APPLICANTS AND ASSOCIATES, ACCORDING TO APPLICABLE LAWS. THIS IS REFLECTED IN OUR PRACTICES FOR HIRING, PLACEMENT, PROMOTION, TRANSFER, DEMOTION, LAYOFF, TERMINATION, RECRUITMENT, COMPENSATION, SELECTION OR TRAINING, AND ALL OTHER TERMS AND CONDITIONS OF EMPLOYMENT. ALL EMPLOYMENT-RELATED DECISIONS AND PRACTICES ARE FREE FROM UNLAWFUL DISCRIMINATION. THIS INCLUDES: RACE, CREED, COLOR, NATIONAL ORIGIN, ANCESTRY, CITIZENSHIP, AGE, GENDER (INCLUDING PREGNANCY), SEXUAL ORIENTATION, GENDER IDENTITY OR EXPRESSION, DOMESTIC PARTNERSHIP OR CIVIL UNION STATUS, MARITAL STATUS, GENETIC INFORMATION, DISABILITY, RELIGIOUS OBSERVANCE OR PRACTICE, LIABILITY, VETERAN STATUS OR ANY OTHER CLASSIFICATION PROTECTED UNDER APPLICABLE LAW. LEADERS MAY, AT THEIR DISCRETION, CHANGE THE RESPONSIBILITIES IN THIS POSITION DESCRIPTION AT ANY TIME DUE TO REASONABLE ACCOMMODATION AND/OR OTHER BUSINESS REASONS.
ABOUT THE PENN MUTUAL LIFE INSURANCE COMPANY
Penn Mutual helps people become stronger. Our expertly crafted life insurance is vital to long-term financial health and strengthens people’s ability to enjoy every day. Working with our trusted network of financial professionals, we take the long view, building customized solutions for individuals, their families, and their businesses. We support our financial professionals with retirement and investment services through our wholly owned subsidiary, Hornor, Townsend & Kent, LLC, member FINRA/SIPC.