Job Description

JOB TITLE: Product Marketing Manager

LOCATION: Onsite in Anaheim, CA 92806

DURATION: One month assignment plus possible extension

PAY RATE: depending on experience

START DATE: ASAP

INTERESTED?: Apply today or email resume to kara.roseberry@targetcw.com

This is a 1+ month assignment, onsite in Anaheim, CA, and we are looking for candidates who can start working ASAP. As a Product Marketing Manager, you will be responsible for crafting the messaging and positioning around our products. Attention to detail and an eye for quality and the ability to grasp and translate technical capabilities into digestible communication piece is crucial. In your role as a Product Marketing Manager, you will be the expert in buyers and the market: why they buy, how they buy, and their buying criteria. You are a strategic thinker who formulates highly elaborated campaign strategies and execution plans to introduce new products to the market.

RESPONSIBILITIES

• Create a comprehensive GTM strategy for all new product launches by working with cross-functional team to successfully schedule and create deliverables assets and contents
• Demonstrated success in positioning and launching differentiated products that meet the exceed business objectives
• Subject matter expertise in the particular product or market. This should include specific industry or technical knowledge
• Deep understanding of how a product is sold and the channels they are sold into and come up with high-level strategy to maximize success rate
• Develop and evolve market segmentation for each product offering by reviewing NPD data and other data insights
• Build on product messaging that sets new products apart from others in the market to give them a unique selling point
• Analyze sales data and channel information and then create plans to improve product line sales by using, but not limited to marketing and sales techniques
• Create consistent positioning statements, messaging and the associated proof points for public-facing marketing collateral
• Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
• Plan and participate in the launch of new services and products which involve several different departments

QUALIFICATIONS

• A bachelor's degree in marketing/business/psychology or equivalent experience
• At least 3+ years in a combination of Product/Growth/Lifecycle Marketing roles
• Analytical, with experience using BI tools is a plus!
• Comfortable with giving presentations to internal and external audiences
• Hands on experience managing a funnel and life cycle communications
• Prefer experience in 2-sided marketplaces with both supply and demand
• Intellectually curious, empathetic, and driven to solve hard problems
• Savvy communicator who can distill complex concepts into clear and compelling messaging
• Ability to thrive in a fast-paced startup-like environment
• Experience with A/B testing and post-campaign analysis
• Excellent written and verbal communication skills, possibly including some copywriting skills
• Highly collaborative and excellent teamwork skills