Job Description

Looking for an opportunity to fully leverage your social media marketing chops? We have an exciting role for a Social Media Marketing Manager to join our Channel Marketing team. As a talented social media manager, you will lead a small team of specialists and work with internal stakeholders to manage the development and execution of social media campaigns. This role requires a customer-focused mindset, ensuring that copy and design address customer needs and meet organizational standards.  

The focus of this role will be development and delivery of social media marketing based on corporate strategy and business opportunities. Your team will leverage campaign insights to recommend and implement creative optimizations to maximize social media impact and drive engagement.  

The salary range for this role is circa $85,000

WHAT YOU’LL BE DOING:

Help us foster human progress through knowledge! As a Content Marketing Manager you will aid in our mission by…

• Managing the regional marketing team responsible for the implementation of social media campaigns to researcher (B2C) and institutional (B2B) audiences.
• Working with your team to design, implement, and launch social media marketing promotions in order to reach and engage priority target audiences (i.e. existing and/or potential customers, KOLs, influencers, etc.) across various social media platforms (i.e. Twitter, Facebook, Instagram, LinkedIn, etc.).
• Working seamlessly with internal team leads across social and other marketing verticals to ensure messaging, cadence, imagery, and targeting methodologies clearly align with customer needs and/or the campaign's overarching strategic vision.
• Managing social marketing budget effectively ensuring return on investment.
• Maintaining a line-of-sight to the latest industry developments within the social media space, recommending areas for improvement/optimization where relevant to ensure T&F's social media marketing approach remains in-line with industry standards.
• Planning, implementing, reporting on ROI, and adapting social media activities to meet an agreed set of commercial objectives and KPIs and within agreed timelines and budgets
• Optimizing and continuously refining social media strategies and feed them into the regional team/departmental strategy.
• Collaborating with a wide range of internal and external stakeholders who can benefit from, and inform the development of, the expert capability and best practices.
• Developing and maintaining social media marketing timelines and project plans, setting expectations and providing ongoing updates to relevant stakeholders to ensure content is being built according to schedule.
• Working across regional and global teams to deliver on key campaigns - ensuring smooth delivery of the wider business objectives and department KPIs.
• Leading and developing direct reports, fostering a culture of high-level performance, motivation, quality, efficiency, and innovation in the team helping to encourage new ideas and constructive feedback.

Qualifications

WHAT WE’RE LOOKING FOR:

• Possess a high degree of understanding of market conditions and  opportunities.
• Demonstrable experience and expertise in social media strategies, including paid and organic.
• Experience with planning, delivering, and reporting on business strategic activities that drive organizational growth.
• Successful experience in leading a delivery team, product portfolio or customer channel.
• Deep experience with social media platforms such as Facebook, Twitter, LinkedIn, etc.
• Solid insights to measuring social media campaign success using social media reporting tools and Google Analytics.
• Expert ability to translate performance data into meaningful insights to help evaluate campaign success and inform future campaign strategies.
• Strong written and verbal communication skills, with ability to write/develop engaging social media ad copy.
• Ability to lead internal cross-functional sales and marketing team to plan and develop successful content marketing strategies, timelines, and materials to support the overarching campaign objectives.

Additional Information

WHAT WE OFFER IN RETURN:

At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing, and flexible working. You will be joining a thriving business, working alongside an exceptional group of people. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about.

BENEFITS:

• Competitive salary
• Ample paid time off
• Sick time
• Paid parental leave
• Medical & vision benefits
• 4 volunteering days per year
• Day off for your birthday
• 401(k) match
• Flexible working schedule
• Seasonal social and charitable events
• Training and development

LOCATION: Home-based

CLOSING DATE: APPLICATIONS WILL CLOSE ON DECEMBER 10, 2022 Applications are shortlisted on a rolling basis, and we will be interviewing alongside advertising. We therefore encourage you to apply at the earliest opportunity.

ADDITIONAL INFORMATION:

TRAINING AND PROFESSIONAL DEVELOPMENT:

We’re passionate about ensuring you have all the tools and resources at your fingertips to reach your short and long-term career goals. We’ll support you in your journey by working together on your own Taylor & Francis Development Plan, ensuring you have the resources, tools, support and coaching that will get you where you want to be.

INTERVIEW PROCESS:

Once you have submitted your application, we may get in touch with you for an initial screening conversation or ask you to complete a short video interview to enable us to better understand your skills, experience, and motivation. Following this, you will be invited to attend a competency-based interview, either virtually or in person. Typically, we’d then finish the interview process with a final, 2nd stage interview before extending an offer to the successful applicant.

TAYLOR & FRANCIS GROUP AN INFORMA BUSINESS

We want all our candidates to shine in our recruitment process. Please let us know if there is anything we can do to ensure you are able to show us your best self. This could include having the application form in a different format, more time for questions, or anything else – please ask us, we are happy to be flexible! Please contact recruitment@tandf.co.uk

BEING YOURSELF AT TAYLOR & FRANCIS

If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and make a contribution regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life.

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit-based factor.

We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careers

Or better yet check out our LinkedIn ‘Life’ Page, highlighting our accomplishments, employees, and company culture. It’s also a good way of meeting our recruitment team, who will be happy to advise you on your journey here at T&F.

https://www.linkedin.com/company/taylor-&-francis-group/life/79e0c27c-afdf-4bbb-84e6-5f8ed5e10bb8/