Job Description

THE TEAM ONE C.O.R.E.

C = COLLABORATIVE Builds and sustains strong, genuine relationships with people of all levels and takes positive steps to extend network  and cultivate connections.  

O = OPTIMISM Is utterly reliable, always delivering on promises and maintains the highest standards of honesty and integrity. 

R = RESULTS-DRIVEN Acts strategically to exceed goals and has the ability to adapt to changes in process and execution.  

E = ENTREPRENEURIAL Constantly looking for and identifying actionable and thought provoking opportunities for the company and executing them. 

GENERAL SUMMARY The LDA Assistant Media Planner’s primary responsibility is to work directly with a media planner on the Central LDA Regional markets. The AMP will learn all aspects of spot market media including spot TV/Cable, spot radio, newspaper, local magazine, out-of-home, local digital and some exposure to sponsorships/event marketing.  The AMP will also gain a broad base knowledge of media terminology, media options and basic media planning.  

DAY TO DAY: •    Goal Entry / SBA issuance to Zenith.         •    Update and maintain flowcharts/budgets.               •    Budget reconciliations.         •    Assist team with Heavy Up/Cut Recommendations, ultimately doing them by themselves.     •    Create Print insertion orders.     •    Assist with POVs, ultimately doing them by themselves.     •    Media/Market Research (CMR, IMS, comScore)     •    Establish strong working relationship with our broadcast buyers at Zenith & Field Account team. •    Support and generate ideas to support an “Ideas Culture” agency. •    Assist with Digital buys and metrics reports.  •    Assist on market plans, ultimately managing some markets themselves. •    Assist with Digital buys and metrics reports.

EXPERIENCE:  •    Prior media internship experience is a plus.  •    Computer literate, with some experience in Microsoft Excel, Word, and PowerPoint.   •    A solid understanding of basic math, especially algebra, would be ideal.   •    Experience in proper business communications a plus.   •    Self-motivated, enthusiastic, team player that likes working in a large groups.

EDUCATION:  A Bachelor’s degree is preferred.  

SKILLS AND ABILITIES:  This person must be highly organized, with a charismatic and varied communication style.

Additional Information

All your information will be kept confidential according to EEO guidelines.