Job Description

THE TEAM ONE C.O.R.E.

C = Collaborative

Builds and sustains strong, genuine relationships with people of all levels and takes positive steps to extend network 

and cultivate connections.  

O = Optimism

Is utterly reliable, always delivering on promises and maintains the highest standards of honesty and integrity. 

R = Results-Driven

Acts strategically to exceed goals and has the ability to adapt to changes in process and execution.  

E = Entrepreneurial

Constantly looking for and identifying actionable and thought provoking opportunities for the company and executing them. 

GENERAL SUMMARY

The LDA Media Planner’s primary responsibility is to create, manage, and maintain media plans for all markets in one of four LDA regions. They are expected to be market experts in terms of media habits, consumer behavior, trends, and other marketplace nuances. The person in this role should have experience planning a variety of media; local broadcast and digital experience preferred.

Responsible for working closely with Zenith Media to ensure work is completed on time and as planned and providing final approval before submitting to Field Account team. Must be proactive and always looking ahead to anticipate dealer reactions and the marketplace. Expected to investigate and develop creative media opportunities that will enhance the overall media mix.  In addition, will assist the Media Supervisor on various large-scale LDA projects, as well as assist on National media plans as opportunities arise. Attention to detail and an analytical thinking are critical. 

Day to Day:

                       CLIENT MANAGEMENT

• -Manage regional LDA financials.
• -Day to day responsibility for preparation and maintenance of market and area plans/projects.           
• -Daily communication with field office and Zenith buyers & build and maintain positive relationships.
• -Manage, train and oversee an Assistant Media Planner (AMP).                                       
• -Develop POVs on media opportunities.                                                                           
• -Develop positive relationships with the media community.                                              
• -Develop presentation skills.
• -Support and generate ideas to support an “Ideas Culture” agency.
• -Oversees major contracts to ensure proper accountability, effectiveness and efficiency for LDA digital programs.
• -Participates in integration with Lexus Factory, CPO, Event Marketing, Account Group, Strategic Planning and Digital Search teams to ensure synergy on assigned accounts.

Additional Information

All your information will be kept confidential according to EEO guidelines.