The successful candidate will possess creative, imaginative and sociable qualities with strong communication and analytical skills. This individual will be responsible for the negotiation, execution and placement of all interactive media strategies for the Agency and the agency client base. The candidate will excel in the use of available tools to continuously analyze and develop recommendations for all online media strategies including, but not limited to:
- Display advertising (CPC, CPA or CPM based) using behavioral and contextual targeting
- Online video and online radio (OLV and OLR)
- Re-targeting/Look Alike-Modeling
- Mobile/tablet/desktop (display, SMS, and location based)
- Optimization and management of campaigns across individual ad networks and platforms
- Reporting: Pull data, analyze success metrics/KPI’s, develop comprehensive and actionable insights from campaign data
- Connected TV, OTT, Programmatic and Addressable TV knowledge is a plus
- Online lead generation for the purpose of acquisition, retention, expansion or branding efforts
- SEO/SEM experience is a plus (keyword, paid & organic)
Key Skills and Experience
- Minimum of 5 years of online advertising experience
- Must be passionate about media and the technologies used to support online and/or mobile advertising operations
- Must love data analytics and the impact on the bottom line
- Well-versed in the Microsoft Office suite, particularly Excel and PowerPoint
- Professional client communication, both written and verbal
- Ability to handle multiple projects and prioritize responsibilities
- Ability to work efficiently in a fast-paced environment