Job Description
You are a brand storyteller at heart and will be part of our global brand content team, creating and managing foundational branded content, thought leadership and global advertising to support our brand identity.
Formulate brand strategies, guidelines, templates, and messaging — working closely with our product marketing managers, marketing and sales teams, designers, and agencies — to create foundational brand content for thought leadership, global brand marketing, sponsorships, events, and assets, such as white papers, bylines, solution briefs, eBooks, infographics, reports, brochures, billboards, etc.
Co-own the editorial calendar with other writers, collaborate with regional and global marketing teams, and co-manage our agencies to produce high-quality branded content, including videos.
Qualifications
A COVER LETTER IS REQUIRED FOR ALL APPLICATIONS.
10+ years’ experience with brand writing and content marketing for B2B digital products.
Degree in Journalism, English, or related fields.
Superlative copywriting, editing, and content management skills.
Proven brand storytelling skills and demonstrated ability to translate complex technical/product concepts into clear, concise, and engaging content that resonates with our audience.
Excellent communication and collaboration skills, with the ability to work effectively with global and local teams.
Self-motivated and passionate about creating exceptional branded content across channels for brand awareness, thought leadership, and global marketing, consistently meeting publishing deadlines.
Demonstrates a willingness to learn new things, accept feedback, and adapt quickly to changes in a fast-paced environment.
Enjoys learning new technologies, keeping a pulse on the latest advancements in IT solutions, augmented reality in industrial environments (not consumer gaming platforms), digital customer engagement, and the Internet of Things (IoT).
Additional Information