Job Description

Key Responsibilities:

• Data Product Strategy & Roadmap
• Partner with cross-functional teams to define and prioritize features across audience segmentation, performance analytics, and attribution measurement.
• Translate stakeholder needs into scalable product capabilities that drive measurable business outcomes.
• Marketing Analytics & Stakeholder Collaboration
• Serve as a product advocate for internal marketing teams and external clients, ensuring the platform delivers relevant insights, tools, and reporting features.
• Support the development of dashboards, experimentation frameworks (e.g., A/B testing), and targeting capabilities used in media planning and performance measurement.
• Technical Collaboration & Data Governance
• Work closely with engineers to scope and deliver product capabilities across cloud data pipelines, APIs, and analytics platforms.
• Ensure solutions meet privacy, compliance, and contractual requirements, particularly as they relate to CCPA, CPRA, VPPA, and data-sharing partnerships.
• Process & Execution Support
• Partner on planning, prioritization, and backlog grooming across multiple product lines.
• Maintain clear documentation, stakeholder updates, and release notes.
• Participate in agile ceremonies as appropriate; team responsibilities may shift depending on your strengths and preferences.
• User Research & Feedback Integration
• Conduct or collaborate on user research to validate feature needs across studio partners, internal marketers, and golf stakeholders.
• Use qualitative and quantitative inputs to refine roadmaps, feature designs, and product positioning.

Qualifications

Basic Qualifications:

• Hands-on experience launching and optimizing campaigns across major platforms with knowledge of platform-specific tracking, attribution settings and performance metrics
• Expertise in conversion metrics/marketing funnel KPIs and the ability to facilitate delivering data around these metrics
• Familiarity with cross-platform campaign reporting tools (Google Analytics, Adobe Analytics)
• 5+ years in product management, data analytics, related to MarTech/AdTech.
• Experience delivering data products that serve marketers or B2B stakeholders (e.g. dashboards, segmentation tools, or attribution models)
• Strong communication skills and ability to bridge technical and business conversations across varied audiences.
• Familiarity with data privacy laws and best practices for data governance and clean-room architecture.
• Comfort working in agile environments with cross-functional teams across engineering, marketing, and analytics.

Preferred Qualifications:

• Experience supporting both B2B and D2C product lines across multiple business units or verticals.
• Working knowledge of cloud data platforms (e.g., AWS, GCP), APIs, and BI/visualization tools (Looker, Tableau).
• Familiarity with audience targeting, lifecycle marketing, or campaign measurement in digital media or ecommerce.
• High emotional intelligence, adaptability, and a collaborative mindset.

Fully Remote: This role has been designated as fully remote, meaning it is expected to be performed from a non-NBCUniversal worksite, typically an employee’s residence.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.

Although you'll be hired as an NBCU employee, your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time, you'll be a part of this exciting company as it takes shape.