Job Description

• Work with the marketing and purchasing teams to create relevant and engaging user journeys and design best -in-class lifecycle journeys that maximize customer lifetime value.
• Deliver YOY revenue growth that delivers goals in the email and SMS channels.
• Coordinate the promotional calendar including all product launches, sales events, seasonal offers and tournament activity.
• Serve as the email best practices and platform company expert.
• Leverage first party data to enhance journeys and share learning across marketing channels.
• Research Competitive marketing activity and respond accordingly.
• Work with the marketing team members to create and test cross-channel campaigns

Qualifications

• BA/BS degree in Management, Marketing or relevant field.
• Proven 3+ years of work experience with Email/SMS Marketing, Marketing Manager or a similar role in the Marketing Department.
• Hands-on experience with a marketing automation system (SFMC, Listrak, Marketo etc.) and working with large databases.
• Experience planning and executing marketing campaigns and promotions including seasonal offers, sales, product launches, sweepstakes, and contests.
• Working knowledge of email/sms authoring and automation tools.
• Excellent analytical abilities to support A/B testing and conversion optimization.
• Ability to segment contacts and build targeted audiences.
• Proven ability to understand, compile, analyze and interpret marketing performance data using Google Analytics.
• Ecommerce experience is required
• Hands-on mentality
• Passion for Sports, Tennis and Tech is very welcomed!

Additional Information

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.

We at Tennis-Point believe that our team-spirit burns brightest when we're together. We also believe in flexible working models. As such, we provide a place for you to come, work and collaborate in our Cincinnati, Ohio office, but of course we welcome a hybrid work schedule.  

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