Job Title: Social Media & Promotions Coordinator
Company: Texans Fit
Reports to: Vice President of Texas Operations
Department: Marketing
The Texans Fit team is looking for an innovative, motivated and detail-oriented individual to serve as the Social Media & Promotions Coordinator for the Texans Fit franchise. This individual will create and deliver digital content and oversee the posting of gym-related content on @TexansFit & @CowboysFit social media. The position will require the employee to create a social content schedule, develop social fan engagement, activate any marketing promotions and events, and assist with other marketing tasks as assigned.
TEXANS FIT COMMITMENT
Do your best always to help Texans Fit achieve its mission and promote and support our Core Values.
Texans Fit Job Descriptions and Service Standards work together to provide team members with a clear understanding of their job responsibilities and service expectations. Together they form the basis from which performance is evaluated.
JOB DESCRIPTION
The Social Media & Promotions Coordinator is a member of the Texans Fit Marketing Team and plays a key role in the company’s overall success.
Essential Duties & Responsibilities:
Build and execute a strong social media content strategy and voice across all platforms (Facebook, Instagram and Twitter) for both brands
Plan and create all content for social channels including videos, feed posts, stories, etc.
Serve as a community manager by engaging fans, followers, prospects, partners and members and assist with fan engagement by responding to customers and prospective customers in real-time on social media
Assist in planning and executing various events put on by Texans Fit
Develop a monthly social media content calendar for both brands
Monitor and analyze social campaign performance and key metrics by identifying key trends and making content recommendations and sharing weekly/monthly reports
Identify opportunities, trends and features in the social media space
Explore new strategic and creative marketing channels
Plan and coordinate regular photoshoots for Texans Fit
Deliver on defined organic growth and audience engagement goals
Be responsible for hitting specific growth targets across follower count, impressions and website traffic
Facilitate creation of user-generated content and monitor conversations happening on our various channels
Design all social ads running on each platform for both brands
Ensure proper tracking and labeling structure is in place for all content scheduling
Contribute light editorial content or copyrighting assistance as needed
Responsible for implementing all marketing and promotions handed down by corporate
Be onsite for all events to assist and capture content for social platforms
Help foster a sense of community among Texans Fit consumers
Assist the marketing team with building out graphics, marketing campaigns, strategic communication, and other marketing/graphic design duties assigned.
Create functional templated designs to help departments with turn-key collateral; including, but not limited to, social media posts, business templates, website graphics, and ad rotations.
Ensure all designs follow brand standards and maintain a cohesive brand voice.
Other duties as assigned.
This position description intends to describe the general nature and level of work being performed by people assigned to this job. It is not intended to include all duties and responsibilities. The order in which duties and responsibilities are listed is not significant.
Education and Experience:
2-4 year college degree, preferably in marketing, digital media, graphic design or sports management.
Experience with Adobe Creative Suite including Photoshop and Illustrator in a Mac environment required.
Strong working knowledge of Microsoft Office (Outlook, Excel, PowerPoint) Mac Operating Systems, Cloud-sharing platforms (Dropbox, Google Drive, Microsoft Teams).
Experience with social media management tools: Buffer, Hootsuite, Sprout, etc.
Experience in photography and/or videography is a plus.
Qualifications and Skills:
Ability to successfully organize, prioritize and manage multiple projects autonomously
Experience working for clients and delivering finished product to desired specifications
Strong graphic design skills to aid with photo editing
Highly organized and communicative
Ability to apply skills and edits learned from one task to future tasks
Excellent project management skills including the ability to multi-task and balance multiple projects with moving timelines
Creative ability to generate engaging, innovative visual communications pieces growing from brand parameters
Ability to dive deep within a singular project, yet understand its role within a larger vision & scope
Must have the ability to identify issues and make decisions in a fast-paced environment.
Strong strategic and analytical capabilities
Excellent verbal, written, and presentation skills
Ability to be comfortable and energetic in the creative process
Thrives working autonomously as well as in a team environment
Demonstrate a positive, open and cheerful attitude
Reliable, dependable, and accountable to themselves and the organization
Experience working in the sports/fitness category is a plus
Work Schedule:
Your daily schedule will vary throughout the week depending on the needs of the club, the staff, and the members. Special events, promotions, and other demands may require some early mornings, late nights and weekends.
Key Performance Evaluation Factors:
Ability to exemplify and live the company’s core values
Ability to meet goals
Ability to fulfill essential duties
Contribution and proactive participation as part of the company’s social voice
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.