Job Description

Social Media Coordinator

You connect us to the communities we serve. You create social media content and strategy for the marketing and communications team in support of our business functions. You provide creative, data-driven recommendations on how best to reach our audience and push us to do more.

This role reports to the Marketing Campaign Manager.

What you would do :

• Manage day-to-day execution of all social media accounts (Facebook, Instagram, Twitter, LinkedIn, etc.)

• Draft social copy that is engaging, sex-positive, inclusive, and on brand

• Research articles, blogs posts, and other various content relevant to organization’s mission

• Adhere to editorial calendar; make recommendations on original and curated content

• Respond appropriately to comments/DMs and route patient questions to relevant staff

• Provide reporting and analysis on social media metrics

• Engage in social listening

• Research and identify social media trends that may influence our programs and audiences

• Engage in and strengthen relationships with community partners, similar organizations, and social media influencers in our markets on social media channels

• Document and live share photos/video of community events

• Use your creativity and data-driven research to recommend tactics, formats, copy, and visuals to best reach the communities we serve, increase followers, and improve engagement

• Increase organic social reach month-over-month

• Participate in professional development activities such as trainings, conferences, and webinars

• Coordinate social channels ensuring all information is up to date

• Special projects as assigned

• Some in-state travel required (less than 15%)

How you describe yourself :

• You are passionate about digital marketing content and copywriting

• You are an innovator and think differently about what could be

• Your key strengths include attention to detail, organization, and prioritization

• You are the model of the organization’s values and people can readily point to you as an example of how to ‘be’

• You “love” what you do

• You have excellent verbal and written communication skills

• You consistently meet or beat deadlines in a fast-paced, quickly changing environment

• You are adaptable and able to manage change

• You understand when it is prudent to seek outside expertise

• Your friends describe your personality as “positively contagious”

• You thrive in a team environment that embraces change and innovation

• You are a fast learner and resourceful self-starter who is always willing to ask questions and seek answers

• You value great benefits and a mission driven work culture

• You have a passion and connection to the communities we serve

• You can perform physical tasks related to office administration (such as seeing, sitting, typing, standing, walking, turning, reaching, bending, stooping, and turning during the course of the day)

• You can lift and carry up to 25 pounds on a regular basis

• With appropriate notice you can modify work schedule to accommodate supporting events outside normal work hours

Previous work experience, skills, and education must include :

• Managing detailed projects to completion

• 2+ years of social media management

• Strong copywriting abilities with a demonstrated ability to maintain tone/brand voice

• Ability to execute multiple campaigns/projects simultaneously

• Expertise in Facebook, Instagram, Twitter, and LinkedIn

• Strong understanding of Content Management Systems (CMS), WordPress preferred

• Strong Microsoft Excel and Word skills

• Strong understanding of CRMs and funnel management

Previous work experience, skills, education ideally include :

• Significant project management or account management experience

• Spanish language/translation skills strongly preferred

• Strong understanding of Google Analytics

• Experience working with a Marketing automation platform

• Degree in marketing, communications, or similar experience

• Twitter and Facebook certifications

• Good understanding of UI/UX, SEO and SEM

• Good understanding of marketing automation software

• Marketing experience serving LGBTQIA+ populations

• Experience in healthcare marketing

• Photography/Videography experience

• Professional experience working in a nonprofit environment

Company Description

At Texas Health Action (THA) and Kind Clinic, we are passionate about changing the face of healthcare by making biomedical interventions and services for sexual wellness and health accessible. We serve our patients with an amazing team of clinicians, staff and volunteers who dedicate their time and expertise to see patients within a combination of weekday and weekend hours. We removed the primary barriers to healthcare, lack of health insurance and/or personal income, by accepting both insured and uninsured patients. Read more about the clinic, initiatives and THA here: http://kindclinic.org and http://texashealthaction.org.