The Community Relations Director is responsible for planning, development and implementation of the organization’s marketing strategies, communications, and public relations activities, both external and internal, to promote a positive image of the organization in Houston and nationally. As a member of the senior management team, the Community Relations Director will work collaboratively with staff and the Board of Directors to develop and implement outreach, communication and resource development strategies to elevate brand awareness and gain supporters for the effective delivery of impactful services. This includes fostering relations with the public, community leaders, donors, volunteers, partners, media, government officials, and Alliance employees.

MAIN DUTIES INCLUDE

Communications, Community Relations, Media Relations, Advocacy

Develop and manage impactful content for website, social media, press releases and other communications mediums, including fundraising events or campaigns, and advocacy initiatives.

Develop and implement story telling strategies which engage, motivate and enhance the capabilities of staff, Board of Directors, Advisory Council, and other volunteer leaders to promote the work of Alliance.

Create and annually refine an integrated communications and marketing strategic plan and tactics that increase awareness and visibility of programs, and communicate our position as an organization with local and national influence.

Plan and implement integrated communications and community engagement strategies to increase support for the organization, including through volunteers, partnerships and fundraising activities, including the annual United We Dine, Refugee Mental health & Wellness Conference and Back to School events.

Oversee the delivery and enhancement of website, email, social media, newsletter, printed collateral, press relations, and other communications.

Develop internal and external communications and engagement strategies to support employee recruitment and retention.

Work with key stakeholders and partners to sustain and enhance collaborative relationships which achieve shared goals in support of the organization’s mission.

Coordinate advocacy efforts, initiatives and campaigns.

Develop and manage relationships with elected officials.

Coordinate all media inquiries and response. Develop and expand relationships with media representatives.

Organizational Development:

Oversee the Volunteer Management Program, Community Sponsorship Program, and In-kind Donations operations, and supervise program staff.

Supervise AmeriCorps VISTA team members, interns and volunteers, as needed.

Required Qualifications and experience at this Level

Must be outgoing and strategic-oriented, with media, marketing and community engagement experience.

Five plus years’ communications and marketing experience, including website content, social media, web-based marketing, public relations, newsletters, and donor communications.

Successful experience collaborating with external communications experts to assess, develop and implement communications strategies.

Experience managing staff and interns and building a supportive work environment.

Experience using marketing and communications strategies to enhance fundraising activities.

Experience coordinating and implementing successful stakeholder campaigns, including effective volunteer engagement.

Familiarity with public policy and experience engaging elected officials, including through advocacy campaigns and strategies.

Proficiency in computer use in a PC environment, including Microsoft applications, publishing and graphics, and donor management software.

Familiarity with website and social media development and management, including WordPress (or other platform), Facebook, twitter and blogging software, and email newsletter management tools; familiarity with computer graphics/graphics design programs a plus.

Excellent writing, editing and oral communication skills.

Excellent interpersonal skills.

Minimum Bachelor’s Degree.

Be available during off-hours to perform job duties.

A demonstrated commitment to humanitarian issues, particularly as related to refugees, and fostering a welcoming community.