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Copywriter

The Asprey Group

Copywriter

Remote,
Full Time
Paid
  • Responsibilities

    Over the last two decades Dave, “The Father of Biohacking” has worked with world-renowned doctors, researchers, scientists, and global mavericks to uncover the latest, most innovative methods, techniques and products for enhancing mental and physical performance. Dave has personally spent over $2 million taking control of his own biology – pushing the bounds of human possibility all in the name of science evolution and revolution. He is a four-time New York Times bestselling science author, host of the Webby award-winning podcast The Human Upgrade, and has been featured on the Today Show, CNN, The New York Times, Fast Company, Vogue and more.

    Bottom Line -

    We are here to unleash you, to upgrade you, to provide you the opportunity to wake up everyday knowing you are making a difference in the world. If you like the words “can't”, “try” or “impossible”, you should think twice about applying. We don't “try”, we “do”, or “do not”. We carefully choose - as a team, to do what will help the “most” people. If you're ready to fearlessly upgrade your abilities, take risks, and take responsibility, this could be the place for you, plus - we have a lot of fun!

    The Copywriter -

    The Copywriter will play a crucial role in shaping our brand's voice and messaging across various channels. You will be responsible for creating compelling and engaging performance-oriented written content, across all Dave Asprey Group brands, that effectively communicates our message, attracts and retains consumers, and drives business goals. Ideally, this person is passionate about health and nutrition and is interested in or intrigued with biohacking to achieve optimal mental and physical performance.

    The ideal personality for this role is a curious, creative, meticulous, analytical and results oriented individual, seamlessly adapting your writing style to various audiences and crafting captivating content that resonates deeply. You possess the resilience to handle setbacks and continually strive for improvement, all while maintaining a strong sense of ethics and integrity in your work.

    What You Will Be Doing -

    • Content Strategy: Contribute to the development of content strategies, including brainstorming creative ideas and contributing to content calendars.
    • Content Creation | Copywriting: Write clear, concise, and engaging copy for a wide range of marketing materials, including the podcast, website, paid media, email campaigns, social media posts, advertisements, product descriptions, and more.
    • Brand Consistency: Ensure that all copy aligns with the Dave Asprey Group voice, maintaining a consistent tone, style, and messaging across all channels and platforms.
    • Audience Understanding: Conduct research to understand our target audience, their needs, and preferences to tailor messaging effectively.
    • Collaboration: Work closely with cross-functional teams, including Marketing, Lifestyle and Media, 40 Years of Zen, Upgrade Labs and CPG to create integrated and impactful campaigns.
    • Editing and Proofreading: Review and edit copy for accuracy, grammar, and adherence to brand guidelines.
    • SEO Optimization: Incorporate SEO best practices to optimize copy for search engines and increase organic traffic.

    What It Takes / Requirements -

    • Bachelor's degree in Marketing, Communications, English, or a related field
    • 5+ years experience as a copywriter, preferably in marketing or a similar role
    • Portfolio showcasing a range of writing samples across different media
    • Exceptional performance oriented writing and editing skills, with a keen eye for detail
    • Strong understanding of digital marketing and social media platforms
    • Experience in leveraging AI tools for speed and efficiency
    • Familiarity with SEO and keyword research tools
    • Creative thinking and the ability to generate original ideas
    • Strong time management and organizational skills
    • Ability to work independently and as part of a collaborative team
    • Capable of getting stuff done without anyone holding your hand, and it takes a global meltdown or an apocalypse (at the same time) for you to feel triggered
    • Interest in biohacking and know the lingo even if you're not an expert

    Compensation -

    Based on this position and the requirements above we are offering an annual salary range of $85,000 - $95,0000 range for this position.

    Benefits -

    We offer 16 days of paid vacation, sick pay and holiday pay. In addition, as an employer we pay 100% of our employees premiums for Medical, Dental, Vision.

    **All applicants applying for U.S. job openings must be legally authorized to work in the United States and are required to have U.S. residency at the time of application.

    https://daveasprey.com/

    Dave Asprey Group is an Equal Opportunity Employer