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Digital Marketing Manager

T

The CSI Companies

Digital Marketing Manager

Saint Augustine, FL
Full Time
Paid
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  • Responsibilities

    Job Description

    POSITION SUMMARY: 

    Reporting to the Director of Creative Services, the Senior Digital Manager will assist with the development and ongoing maintenance. Multi-brand, multi-customer, multi-channel digital strategies including the growth of a Direct to Consumer (DTC) e-commerce business. This manager will work closely with entire marketing department and other sales leaders in planning and delivery of digital strategies. This position requires a multi-talented, high-energy, extremely organized individual with strong communication skills and passion for all things digital who is capable of strategic long-term thinking, sorting through priorities, and completing various projects on time and on budget. 

     

    DUTIES/RESPONSIBILITIES:

    • Provide weekly, Monthly & Quarterly web statistics from Google Analytics and other tools
    • Set up workflows, list creation, & landing pages in Hubspot
    • Lead template design (emails, landing pages etc.) and other HubSpot initiatives as needed
    • Provide matchback results from digital campaigns (MROI)
    • Collaborate with director, brand managers and other marketing team members to plan and define project scopes and timelines
    • Identify, plan and manage execution of web content, links and image updates on various web properties
    • Identify and implement web app integrations
    • Assist with launch and editing of product SKU's within our web platforms as needed
    • Assist with PIM implementation and ongoing maintenance as needed
    • Work closely with internal and external creative partners to develop engaging online content and apply basic graphic and HTML updates as needed
    • Support all brands as needed with content creation for social media, e-commerce and enhanced content for third-party sites (Amazon A+, Wayfair Waymore etc.)
    • Handle multiple requests from other departments that require website and/or digital marketing support
    • Comply with all Health and Safety guidelines. Maintain a clean and orderly work area.
    • Perform other duties as required or assigned.

    QUALIFICATIONS/REQUIREMENTS:

    • Bachelor’s degree in Marketing, Business or related field preferred
    • 5+ years relevant experience in an e-commerce/digital marketing/web development role with a specific focus on content management, user experience, and online marketing; or an equivalent combination of education and experience
    • Solid understanding of web development, e-commerce, processes, and technology
    • Experience with Amazon, Wayfair, and other e-tail platforms preferred
    • Strong business acumen
    • Knowledge of market development and planning, marketing communications, market research, advertising and promotions, information design, digital strategies, production, and project management.
    • Experienced in pay-per-click and SEO practices are highly valued
    • Experienced marketing to multiple segments in B2B and B2C environments
    • Ability to utilize data to drive campaign tactics and strategies, and to measure marketing effectiveness
    • High energy, sense of urgency, decisiveness, strong work ethic, and the ability to work well under pressure
    • Ability to manage multiple priorities and meet deadlines
    • Exceptional communication, critical thinking, problem-solving, and collaboration skills. A team player with excellent interpersonal skills; the ability to interface effectively at all levels both internally and externally.
    • Proficient in Microsoft Office applications (especially Excel and PowerPoint), as well as online performance metrics such as Google Analytics. 
    • Knowledge of HTML and proficiency with Adobe Creative Suite required.
    • Ability to travel as required.

    ENVIRONMENTAL/PHYSICAL DEMANDS:

    • Office environment; no specific or unusual environmental or physical demands.

    #ZR-Tech

    Company Description

    At The CSI Companies, we provide comprehensive staffing solutions to companies nationwide through our four specialty divisions: • CSI Financial • CSI Healthcare IT • CSI Professional • CSI Tech In 2010, The CSI Companies became a part of Recruit Global Staffing, now RGF Staffing, active in Asia, Europe, North America and Oceania. RGF Staffing, a part of Recruit Holdings Co., Ltd, ranks as one of the largest staffing companies in the world. As a member of the RGF Staffing family, we can extend the benefits of global recognition and universal resources to our valued clients and candidates. We have kept our promise to provide national staffing and local support since our doors opened in 1994. Our national reach lets us provide you with the best staffing solution at your exact point of need, no matter your location. Today, we remain one of the fastest-growing recruiting firms in the nation.