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Digital Marketing and Content Coordinator

The Conservancy of Southwest Florida

Digital Marketing and Content Coordinator

Naples, FL
Full Time
Paid
  • Responsibilities

    JOB TITLE: Digital Marketing and Content Coordinator DEPARTMENT: Marketing and Communications      REPORTS TO: Director of Marketing & Creative Services FLSA STATUS: Exempt

    PURPOSE OF JOB: The Digital Marketing and Content Coordinator’s daily responsibilities include writing and managing content, therefore creativity and leadership skills are essential to this role. Develop and maintain a consistent brand identity for the company and establish its online presence in collaboration with the marketing team.

    ESSENTIAL DUTIES AND RESPONSIBILITIES: • Familiarize yourself with the organization's brand ideals and website to create content that supports our objectives and desired identity and monitor its effectiveness over time. • Plans and executes web, email, and social media advertising campaigns. • Maintains our social media presence with daily content that fits within our brand. • Works with core departments to find engaging social content • Measures and reports performance of all digital marketing campaigns in collaboration with the Digital Media Manager • Uses analytics to identify social trends • Brainstorms new and creative growth strategies through digital marketing. • Plans, executes, and measures experiments and conversion tests. • Use WordPress to update existing pages and create new ones • Collaborates with internal teams to create web pages and optimize user experience. • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. • Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year • Helping prepare and edit organizational publications and collateral for internal and external audiences. • Works with the Membership and Database Manager to execute annual and programmatic fund-raising appeals; print and digital. • Works with the Marketing department to manage media communications. Respond to requests for information from media and designate a spokesperson or source of information. • Supports the Marketing department, responsibilities including but not limited to, assisting with press releases, proofreading, update community calendars and help maintain photo/video database. • Available to attend organizational events and/or media visits when needed on occasional evenings and weekends. REQUIRED QUALIFICATIONS: • Bachelor’s degree or equivalent in digital marketing. Previous experience in digital and email marketing and content management. • Excellent verbal communication skills • Advanced written communication skills • Ability to think both creatively and strategically • Experience with social media engagement strategies and best practices • Strong skills in creating original content that targets a specific audience and meets company objective. • Technical knowledge of MS Office, WordPress and Adobe Creative Suite • Must be able to juggle multiple projects at the same time • Strong interpersonal skills, ability to develop relationships and communicate with all levels of management and departmental teams. • Incredible attention to detail • Full understanding Facebook, Instagram, and Twitter • Problem solving skills • Ability to simplify complex information into user-friendly formats The above statements describe the general qualifications required to perform the job and the general nature and level of work performed - not a complete list of duties - additional responsibilities may be assigned by management. EDUCATION AND/OR EXPERIENCE: • Bachelor’s degree or equivalent in digital marketing. Previous experience in digital and email marketing and content management. SKILLS AND ABILITIES: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. • Ability to read and interpret general business periodicals. Ability to write articles, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. • Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry. • Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables. CERTIFICATES, LICENSES, REGISTRATIONS: • Valid driver license and good driving record. PHYSICAL, DEMANDS AND WORK ENVIRONMENT: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Physical demands: While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is required to stand and walk. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and distance vision; ability to adjust focus. Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually moderate. Posted: 7.1.2021