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Spanish Speaking Marketing Manager- Brand Marketing, en español

The Consortium, Inc.

Spanish Speaking Marketing Manager- Brand Marketing, en español

Washington, DC
Full Time
Paid
  • Responsibilities

    We are seeking a Spanish speaking/writing Marketing Manager for a 1-year contract position supporting state and national efforts to increase local visibility and engagement. The position will report to the Senior Brand Strategist for Engaging Locally/Target Communities (TCs).
    This contractor will help support and manage advertising and marketing tools for state and local teams. Tasks will include project management, drafting communications, supporting state and community communications needs, stakeholder interaction and managing tactical details for assigned projects.

    Responsibilities:
    • Day-to-day liaison between internal teams and agencies to ensure that the correct creative is running on the right media at the right time, trackers are up to date and to communicate and resolve inconsistencies
    • Coordinate the production of advertising/collateral materials and templates in support of  programs, state campaigns and other initiatives:
    o Coordinate Brand Experience Center onboarding calls with vendors and partners as needed
    o Ensure timelines are met
    o Proof creative against changes
    o Obtain approvals from stakeholders and legal as needed
    o Support the creation of new Spanish language assets
    o Conduct asset audit
    • Participate in integration meetings, and document decisions and next steps
    • Support project teams by ensuring timelines are met and updating discovery documents
    • Support Brand Strategist on Hispanic/Latino (H/L) portfolio including day-to-day management and creative requests working with agency, local teams and internal departments

    Tasks:

    o Conduct audit of existing materials and report on findings, identifying asset gaps
    o Support intake and coordination of imagery and video
    • Update, maintain and share Target Community materials located on SharePoint (media plans and flowcharts, buy authorizations and project trackers)
    • Disseminate creative briefs, copy, logos, specs and other documentation or assets
    • Create and track project budgets
    • Schedule and manage regular updates with communities and other meetings as assigned
    • Create playbooks/best practices for 2021 initiatives as assigned by Brand Strategist