DIRECTOR OF MARKETING

Who We ARE: When you work for the Best. Gym. Ever, you join the Best. Team. Ever. Our corporate office reflects the culture of our gyms. We’re enthusiastic leaders, hard-working and experts at what we do. Our corporate team supports our gyms by having a can-do attitude and rolling up our sleeves to get to work. We always keep the end goal in mind- do what’s best for our members, club employees and our business.

What We LOVE: People. Fitness. Teamwork. Fun. Changing Lives.

What You’ll DO:

· Develops and maintains brand and style guides which detail the proper use of all brand trademarks and logos.

· Partner with VP Marketing and other Marketing Directors create Annual, Quarterly and Monthly marketing campaigns to drive new leads resulting in new memberships for The Edge Fitness Clubs

· Plan/coordinate and execute all active club marketing campaigns

· Ensure consistency of differentiation in visuals and copy across all media. Provides direction in achieving compliance and uniformity of all company standards.

· Ensure all national marketing programs and processes are communicated and effectively and consistently administered

· Partner closely with Sales, Club Management and The Edge leadership team to develop internal and external demand creation strategies and plans

· Collaborate with Sr Manager of Digital Content in managing strategy and presence on major social media platforms to build credibility and prospect/customer engagement with Company

· Leverage internal and 3rd party data to plan, execute and measure effectiveness of Traditional Marketing Channels including but not limited to Direct Mail, TV, Radio, Outdoor, Special events, PR, etc

· On a weekly basis, assess results of measurable media channels and make recommendations for improvement when needed

· Regularly identify new marketing channels to test and implement

· Work with Director of Field Marketing/NCO in creating hand-offs and ramping plans after a new Club is open

· Leverage our Personas segmentation data to create more efficient and effective marketing campaigns to acquire new members on a quarterly/monthly basis

· Leverage Owned Media (social channels, newsletters, text) to create an annual content plan in partnership with Sr Manager, Branded Content

· Daily orchestrator of all agency activity including communications, creative and design related workstreams from briefing to program recaps – includes media, creative and PR agencies

What You Will NEED:

· Excellent project management skills

· Demonstrated success in creating brand strategies that translate into actionable and effective campaigns

· Strategic and creative business mindset

· High energy individual who is able to work semi-autonomously and embraces change

· Strong MS Office software skills with an ability to adapt learning to incorporate new technologies

· Ability to act with tact, diplomacy and professionalism

· Ability to work with a sense of urgency and demonstrates a “roll up the sleeves” mentality

· A University degree or equivalent experience is required. Related degree in Marketing and/or MBA is an asset

· Minimum 10 years experience in marketing, preferably on the client side

· Intimate understanding of how to work with agencies in providing feedback and getting maximum value from external partners

· Understanding and experience with the full media funnel and integrated media planning

· Experience using marketing/sales data and how to apply insights to marketing planning

· Experience applying consumer segmentation to targeted marketing campaigns

· Ability to analyze results of marketing programs and make recommendations for improvement

· In-depth understanding of the creative development process and demonstrated ability to balance brand building with commercial success

· Fitness or multi-unit retail experience is a plus but not a requirement

What We Offer YOU:· We will give you a FREE Gym membership for you and a friend! Get your workout in during lunch or after shift!

· We “insure” you and your family stay healthy with our tiered Health Benefits: Medical, Dental & Vision.

· We work hard to play hard… take your vacation! PTO & Paid Holidays. Vacation days improve overall wellbeing!

· We make sure you plan for your future. Enroll in our 401k.

· We want you to save money! There are discounts on personal training, apparel, shake bar & Edge Kids!

· We want you to grow! Team builders, Leadership and Development training, all opportunities to advance!

· We protect you with our company paid Life insurance ($25k), and Long-Term Disability (LTD) and Employee Assistance Program (EAP)

· We will give you an awesome culture and fun work environment! Look forward to coming to work each day!

Edge Fitness, LLC is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.

The above statements are intended to describe the general activities, duties and responsibilities that are required of the employee for this job. Please note these statements are not an exhaustive list of all activities, duties and responsibilities. Duties, Responsibilities and activities may change at any time with or without no