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Digital Marketing Manager

The Escape Game

Digital Marketing Manager

Nashville, TN
Full Time
Paid
  • Responsibilities

    Job Description

    I'm Teddy! I lead the marketing team at The Escape Game Headquarters in Nashville.

    We are looking for a Digital Marketing Manager to join our small, tight-knit Marketing team.

    We're hiring because WE'RE GROWING. This year we will be opening several new stores, releasing new games and even launching a new brand for our virtual team building games - Team Building Hub.

    Here's the thing - all that growth means that our team needs to grow too. We are on the hunt for a Digital Marketing Manager.

    Here's my pitch....

    1. We get to market escape rooms

    2. Our team is collaborative and passionate

    3. Our culture is strong

    Over the last few years, our marketing team has gotten to do some amazing things like launching the #1 new board game on Amazon, creating Zoom escape rooms during COVID lockdowns and branding new games like Ruins: Forbidden Treasure.

    Our team is optimistic, enthusiastic and obsessed with doing it a little better tomorrow.

    WE’RE HEAVY USERS OF: Hubspot, Emma, Muck Rack, Semrush, Facebook Ads, Google Ads/Analytics

    SKILLS WE ARE LOOKING FOR:

    • You’ll report to our Digital Marketing Director who will help you grow in these areas. We don't need someone who is an absolute expert in everything listed below. Proficiency in a few areas will be important.

    DIGITAL ADVERTISING: We advertise on Facebook, Instagram, YouTube, Google and LinkedIn but it’s not about the channel, it’s about building sustainable and scalable funnels.

    EMAIL MARKETING: By the time this person starts, we’ll have a database of over 1 million subscribers and we need to improve in this area.

    SEO: Organic search is our most important channel. You’ll help us build the content strategy to grow this evergreen traffic source.

    COPYWRITING: You write copy that is always clear, sometimes clever and that converts.

    LINK BUILDING: You'll create a win/win with content publishers.

    CRO: It’s an art and a science.

    AFFILIATE MARKETING: We want to greatly increase our affiliate revenue in 2022.

    We are in the office together most days so apply if you are in the Nashville area or willing to relocate.

    Company Description

    The Escape Game is a flourishing hospitality and experiential retail company with 22 (and growing) locations across the United States including New York City, San Francisco, Orlando, Mall of America and Nashville where we are headquartered. The Escape Game is known for providing world-class hospitality and industry leading immersive experiences created at our “Adventure Factory.” The Escape Game recently launched a suite of digital products that have become a top team building activity for groups at Google, Pepsi, Netflix, Tik Tok and thousands more companies of every size. Our Mission Statement (Our purpose everyday) To Design and Deliver Epic interactive experiences for Every Single Guest. Our Vision Statement (Our big goal) To Define and Dominate the escape game industry and Disrupt the world of entertainment. Our Values (The core beliefs that we live by) Excellence- We are relentless in our pursuit to be the best. Passion- We love our guests, our brand, and our games. Growth- We believe in expanding our business and developing our team members. Integrity- We endeavor to honor God through hard work, honesty, fairness, and generosity. Teamwork- We can best accomplish our goals by selflessly working together. Creativity- We are always expanding the boundaries of what is possible.