Job Description

ROLE:

THIS IS A BIG ROLE AND IT ISN’T GOING TO BE EASY. THIS PERSON WILL CONTRIBUTE TO OUR MOST IMPORTANT OBJECTIVES AND OUR LOFTIEST GOALS. THE RETAIL MARKETING MANAGER WILL WORK TO ESTABLISH TEG AS NOT ONLY THE TOP ESCAPE ROOM IN EACH CITY, BUT ALSO A TOP TEAM BUILDING OPTION AND A TOP “THING TO DO” FOR LOCALS AND TOURISTS. THIS PERSON WON’T REST UNTIL EVERY TEG LOCATION HAS REACHED ITS FULL EARNINGS POTENTIAL AND WILL KEEP FIGHTING EVERY DAY TO STAY THERE.

THE ROLE CAN BE SUMMARIZED IN 4 MAIN CATEGORIES::

1. PLANNING AND EXECUTING AN EFFECTIVE LOCAL ADVERTISING PLAN

2. BUILDING A LOCAL CAMPAIGN CALENDAR TO MAXIMIZE DEMAND AND COMMUNITY ENGAGEMENT

3. LEADING, INSPIRING AND COACHING GM’S TO EXECUTE A GAME-CHANGING FIELD MARKETING STRATEGY

4. CREATING, BUILDING AND MAINTAINING LOCAL PARTNERSHIPS WITH OTHER BUSINESSES, LOCAL INFLUENCERS AND BLOGS AND ACROSS THE TOURISM INDUSTRY.

EACH STORE REQUIRES A ONE-SIZE-FITS-ONE PLAN. WE NEED A GREAT STRATEGIST TO CREATE AN EFFECTIVE PLAN FOR EACH LOCAL MARKET.

RESPONSIBILITIES:

• THIS PERSON WILL HAVE A VERY IMPORTANT ROLE IN LAUNCHING NEW LOCATIONS. THEY WILL DO THE INITIAL RESEARCH ON THE MARKET AND USE THIS TO CREATE A STRATEGY. THIS RESEARCH WILL INCLUDE LOCAL HOTELS, DMCS, COMPETITORS, TOURISM TRENDS, 3RD PARTIES TICKET SELLERS AND ADVERTISING RATES.

• THE RETAIL MARKETING MANAGER WILL CREATE AN ADVERTISING STRATEGY THAT DRIVES AWARENESS AND CREATES REPEAT VISITS. THEY WILL ALSO NEGOTIATE RATES FOR ADVERTISING, OBTAIN ASSETS AND HANDLE CONTRACTING.

• THIS PERSON WILL WORK TO CREATE AND NURTURE MEANINGFUL RELATIONSHIPS WITH LOCAL BUSINESSES, TOURISM PARTNERS, HOTELS, BLOGGERS,  INFLUENCERS AND ANY OTHER RELEVANT PARTNERSHIPS. 

• THIS PERSON WILL MANAGE EACH STORE’S ONLINE PROFILES AND PLATFORMS, KEEPING LISTINGS UP TO DATE AND 3RD PARTY SCHEDULES ACCURATE.

• THE RETAIL MARKETING MANAGER WILL WORK TO MOLD OUR GM’S INTO EPIC MARKETERS. THE RMM WILL SHAPE A GROUND GAME STRATEGY, TRAIN AND INSPIRE GM’S TO EXECUTE AND TRACK OUR EFFORTS AND RESULTS.

• THE RETAIL MARKETING MANAGER WILL CREATE A MARKETING CALENDAR TO GENERATE AND MAXIMIZE DEMAND. FROM SALES TO LOCAL EVENTS, THE RMM WILL CREATE CAMPAIGNS THAT CONNECT WITH THE LOCAL COMMUNITY.

ANYTHING AND EVERYTHING NEEDED TO DRIVE OUR MARKETING STRATEGY FORWARD.

REQUIREMENTS & EXPECTATIONS: 

•  RELOCATE TO NASHVILLE

•  RETAIL MARKETING EXPERIENCE (2+ YEARS PREFERRED)

•  LIGHT TRAVEL

•  45-55 HOURS/WEEK 

•  SOME WORK ON NIGHTS AND WEEKENDS

•  CONSISTENT COOKIE ATTITUDE 

•  TEG BRAND AMBASSADOR

•  NATURAL “EXCELLENCE” REFLEX

•  INTENSE WORK ETHIC

Company Description

The Escape Game is America’s top escape room company with 20 retail locations across the US including locations in New York City, San Francisco, Orlando, Mall of America and 3 locations in Nashville where we are headquartered. The Escape Game is known for providing top-tier hospitality and for the immersive experiences we create at our “Adventure Factory.” Following temporary COVID-19 closures in 2020, The Escape Game launched several virtual products that have become a top team building activity for large and remote teams. We hope to expand our virtual product line and reach a new audience around the world. Our Mission Statement (Our purpose everyday) To Design and Deliver Epic interactive experiences for Every Single Guest. Our Vision Statement (Our big goal) To Define and Dominate the escape game industry and Disrupt the world of entertainment. Our Values (The core beliefs that we live by) Excellence- We are relentless in our pursuit to be the best. Passion- We love our guests, our brand, and our games. Growth- We believe in expanding our business and developing our team members. Integrity- We endeavor to honor God through hard work, honesty, fairness, and generosity. Teamwork- We can best accomplish our goals by selflessly working together. Creativity- We are always expanding the boundaries of what is possible.