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Digital Marketing Lead

The Fountain Group

Digital Marketing Lead

Irvine, CA
Full Time
Paid
  • Responsibilities

    Job Description

    My name is Casey Ashley, and I am a Recruiter with THE FOUNTAIN GROUP.  We are a national staffing firm and are currently seeking a ­­­­­­­­     DIGITAL MARKETING LEAD               for a prominent client of ours.  This position is in Irvine, CA Details for the position are as follows:

    JOB DESCRIPTION:

     

    • Derive insights from channel KPI data to recommend optimization opportunities to improve customer engagement.
    • Serve as in-house subject matter expert on CRM/Digital in support of the Brand team.
    • Drive utilization of impactful and relevant in-field team tools and assets (sales aids).
    • Lead pathfinding brands on proof of concepts/pilots for emerging digital capabilities.
    • Provide brand team support to manage the development and completion of execution plans from start to finish for CRM/Digital programs.
    • Collaborate effectively in a matrixed environment with Brand Marketing, Creative/CRM/Digital agencies, Media, Market Research, Analytics, Business Technology Solutions (BTS), Sales Operations, and Medical/Regulatory/Legal business partners.
    • Maintain a deep understanding of Brand customer insights, journey and segmentation strategies - and apply them to CRM/Digital campaigns and programs.
    • Lead cross-functional team (Brand/CX/MABI/Agency) to design and implement ideal Engagement Plan aligned to journey phases and strategic messaging strategy.
    • Provide input and inspiration through active participation in the annual brand strategy and tactical planning process.
    • Provide CRM/Digital execution and response channel/tactic expertise across all channels (e.g. Email, Web, Mobile Apps, Social)
    • Collaborate with Brand team to recommend and build feasible campaign and program test & learn plans to inform optimization recommendations. Develop and manage tactic test plans/QC before, during and after campaign launch
    • Understand and execute data capture and data privacy (opt management) consistently across all channels.
    • Identify new or unique Brand CRM/Digital data requirements needed for program.
    • Ability to work and lead independently initiatives without day to day supervision.
    • Able to prioritize & gracefully manage competing priorities to ensure deadlines are met.
    • Collaborative nature and ability to influence and guide cross-functional stakeholders.
    • Exceptional functional knowledge and expertise on digital marketing platforms.  e.g. CRM/email marketing best practices, Veeva, Adobe
    • Inquisitive, strong analytical skills, including the ability to infer and apply learnings.
    • Excellent verbal and written communication skills.
    • Attention to detail and follow-through on execution.
    • Strong project management abilities and critical work tool experience.
    • Bachelor’s degree in Business or Marketing with four to six (4-6) years of CRM/Digital experience.
    • Demonstrated experience with start-to-finish planning/executing multi-channel digital marketing/CRM programs, including: websites, email, emerging media tactics, mobile (apps/sites/media/SMS), SEO/SEM, social media/social listening.
    • Must have thorough understanding of measuring impact of digital/CRM including social analytics, SEO measurement/management.
    • Strong experience with enterprise CRM/Database/ESP platforms in an operational/executional capacity.
    • Must have experience with personalization, 1:1 approaches/data capture techniques.
    • Must have experience identifying and outlining key campaign metrics (KPIs) and building campaign pro-formas/measurement plans/marketing analytics.

     

    If you are interested in hearing more about the position, please respond to this posting with your resume attached.

    Please forward this email to any friends or colleagues as we do offer a REFERRAL BONUS for any candidate who is hired and still gainfully employed after 30 days.

     

    Regards,

     

    Casey Ashley

    casey.ashley@TheFountainGroup.com

    Company Description

    Looking for a new career, or a change from your current work environment? The Fountain Group gives you access to more opportunities in your area of expertise and allows you to gain advice and skills training that will help you advance in your chosen career field