Marketing and Business Development
Marketing Director candidate. Highly motivated and experienced with adult drug/alcohol and dual diagnosis treatment. They should possess a book of business including current relationships with clinicians, treatment centers and primary care physicians. Experience with EAP's (Employee Assistance Program) is a plus. Essential Duties and Responsibilities include: - Responsible for creating, implementing and measuring the success of a comprehensive marketing plan including the internet. - Responsible for consistent interaction with SEO, social media and website design team. - Responsible for creating a referral network of prospective companies EAP's, medical facilities, treatment centers, courts, nonprofits and medical providers. - Coordinate all special event advertising. Attend networking events, conferences, speaking engagements and public relations events. - Create an effective strategy to organize, track and streamline the process of tracking and entering calls into an accessible database to lower CPA (cost per click.) - Monitor, review and report weekly on all marketing activities/efforts and sales trends. - Contact data base report/management and working knowledge of CRM's. - Marketing and branding of Reflection And Recovery from our web site as well as other means of marketing our product like Radio, TV (cable), news print, magazines, Psychology Today, etc. - Other duties as assigned.