VP, Marketing & Communications

Salary: Competitive - Based on Experience

Position Location: Corporate Headquarters, Plano, Texas (on-site)

Relocation may be considered for highly qualified candidates

Position Overview:

Have you been looking for a breakout marketing role where you can make a name for yourself? Do you have mid to high-level marketing experience that you’re ready to leverage to take a brand to where it’s dreamed of? If so, we’re looking for you!

As a budding new franchise concept in 2007, The Glass Guru took the residential glass industry by storm and today it stands alone as the only franchise brand in North America offering a comprehensive bundle of cutting-edge residential glass restoration services, traditional glass repairs, window replacements, and niche residential specialty services. When it comes to residential and commercial glass, showers, windows & doors, one call truly does it all with The Glass Guru!

Entrepreneurs across the United States and Canada have taken notice and have joined in The Glass Guru’s mission to redefine what it means to be a “Full Service” glass shop. Working together, following the mission, vision, and core values outlined in The Guru Way business principles, The Glass Guru has become the fastest-growing company in the residential glass industry, and is just getting started. The Glass Guru is a recession-resistant model that has already stood the test of time, experiencing growth and record numbers every year since its inception, notwithstanding the challenges presented during The Great Recession and the Coronavirus Pandemic.

In January 2021, The Glass Guru Enterprises, Inc. relocated its Headquarters to Plano, Texas. The Founders continue to own their original franchise location in Roseville, California and remain committed to leading by example through living and operating by The Guru Way.

The VP of Marketing & Communications works under the direct supervision of the President and is central to the success of the Marketing Department. This position is fast-paced and multi-faceted. The VP of Marketing & Communications will develop and oversee the organization’s brand and storytelling through all forms of digital and traditional marketing for local, multi-market, and national audiences.

We're looking for hard-working, team players with:

Bachelor’s Degree from an accredited four-year university REQUIRED - marketing, business administration, business management majors or related field (preferred)

MBA - emphasis in marketing (highly preferred)

Strong understanding and competency in managing digital marketing campaigns, website management, SEO strategy, and paid digital platforms

Professional proven history of measurable, brand-impacting results

Growth mindset and passion for business

Franchise business experience (preferred)

Strong leadership skills

Ability to travel up to 25% of the time (if required)

An ability to work at a fast pace while maintaining high-quality work

Commitment to excellence and continuous improvement and growth

Role and Responsibilities:

This role develops and oversees the organization’s brand and storytelling through all forms of digital and traditional marketing for local, multi-market, and national audiences

Creates a powerful and consistent brand presence and enhances nationwide and local/regional level market recognition

Leads the overall planning, development, and alignment of brand services to increase salience for our clients, partners, prospects, and the media

Collaborates with Executive Leadership to develop corporate and franchise network marketing and advertising budgets

Develops and oversees the corporate and strategic national franchise network marketing strategies and executes an appropriately positioned marketing plan, measuring and adapting based on channel results while also effectively monitoring and managing brand reputational risk

Develop structured plans, actions, KPIs, and further measurable metrics to ensure corporate and national franchisee network success

Monitors marketing results and takes corrective action to ensure achievement of marketing objectives falls within designated/approved budget and achieves the return on advertising spend (ROAS)

Responsible for providing marketing leadership for corporate and franchisee network to assure the attainment of business objectives including the development of long-range strategic plans, annual marketing plans, revenue forecasts, expense plans, and market share desired

Identifies and develops partnerships with businesses that assist in achieving brand power and national recognition for both corporate and the franchisee network

Identifies, develops, and maintains optimal media relationships with internal and external business partners

Plans and oversees advertising and promotion activities including print, online, electronic media, direct mail, and tradeshows/events

Oversees the development of congruent marketing collateral including, but not limited to working documents, reference materials, guides, and campaigns for corporate and the franchisee network

Maintains competitive intelligence and adjusts offerings and marketing collateral in support of marketing campaigns

Determines agencies and suppliers of record and manages the relationships, assists with contract terms and conditions for services provided

Directly supervises employees in the Marketing Department and oversees the execution of tasks by other staff and departments as they relate to the marketing department and its objectives. Carries out supervisory responsibilities in accordance with the company’s policies and applicable laws

Performs other duties as assigned

Benefits:

Medical

Dental

Vision

401k with employer-matched percentage

PTO

Paid Holidays

Flexible working environment

<p><span style="font-size: 8pt;"><em>Glass Guru is a franchise system. Each location is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of that franchise. All inquiries about employment at this franchise should be made directly to the franchisee, and not to Glass Guru Corporate.</em></span></p>