Job Description

Are you passionate about launching disruptive, socially minded products and services? Are you entrepreneurial at heart, but would benefit from having the support of a well-funded, high-growth, cross-functional team to launch disruptive products and services? Do you love learning about successful businesses and have the experience and drive to implement what you’ve learned with repeatable processes to guide projects from conception to execution? Do you love identifying consumer pain points, proposing innovative solutions, and developing products that add value for customers? Are you passionate about helping students thrive and achieve great educational outcomes?

Ascent Funding is an award-winning student lender on a mission to revolutionize how students access, pay for higher education, and succeed in their post-education careers. We are looking to grow the team to bring on a product management and marketing generalist to help us execute innovative product and service projects that ensure students have access to and benefit from high-quality education programs.

WOULD WE BE A GOOD FIT FOR YOU? A FEW PRINCIPLES THAT WE HOLD DEAR:

• LOOK FOR THE RIGHT ANSWERS. We don’t always know them right away, and they change over time. Be diligent about driving toward good decisions, testing to find proof points and solve problems.
• BE COLLABORATIVE. Our team members and our partners are sharp, and come in a variety of backgrounds, experiences, and perspectives. Be willing to listen, to collaborate, and to grow together.
• LEAD BY EXAMPLE. Each of us are leaders, no matter our title, learning and growing each day, driving good outcomes for our fellow team members and our customers.

POSITION SUMMARY:

OBJECTIVE: This role will be responsible for developing products & services to help students succeed across the traditional higher education and accelerated learning (bootcamp) industries. The manager will be responsible for product and project management, coordination of internal and external resources and timelines, outreach/engagement/contracting with external partners, and reporting on program(s) status & progress. This role requires a self-motivated, high-performing team member who is equal parts entrepreneurial, strategic, analytical, and executional. An ideal candidate is relentlessly focused on personal and professional growth, able to operate in ambiguity, and committed to expanding their skill set to benefit their career and the company.

REPORTS TO: This role will report to the Senior Director of Marketing.

WHAT YOU’LL BRING: This role will be a key contributor to the marketing and product/strategy teams, with responsibilities and attributes including but not limited to the following. You must:

• Bring a deep empathy for our customers (primarily students, secondarily schools) and a sincere desire to resolve their pain points
• Have experience designing and delivering world-class experimentative products and marketing campaigns that address challenging customer pain points
• Thrive as a creative problem solver with excellent analytical and written/verbal/presentation communication skills, and a keen business sense
• Employ excellent time management and organizational skills, as well as attentiveness to details and a commitment to follow up. Able to effectively manage and prioritize multiple ongoing projects at any given time
• Be comfortable acting on relatively ambiguous concepts and translate them into concrete action in a fast-paced environment
• Be data-driven in everything you do - you enjoy doing 1:1 qualitative research with students and analyzing data to inform your product development decisions
• Be a strong operator - you are self-motivated and take ownership of your projects. You are open to feedback and input, but you take responsibility for the KPIs for your programs and you continuously look to improve both yourself and the projects you lead
• Challenge the status quo. You are not interested in copying other products - you want to disrupt higher education and you will be relentless in creating innovative solutions to student problems
• Be comfortable pointing out opportunities for improvement for yourself and your projects and understand that reporting isn’t meant to reinforce decisions, it’s meant to challenge them in pursuit of creating innovative solutions

IN THIS ROLE, YOU WILL:

• Strive to deeply understand our student & school customers and their pain points through deep research and in-depth interviews
• Define innovative solutions for student customer needs, using design thinking methodologies and rapid experimentation; be hands-on with the product and hold a high bar for quality
• Own the product lifecycle from requirements gathering through production and release. You will guide all elements and inputs in the product development process: Concept > Research > Storyboard > Wireframe > Feedback > Develop > Launch > Iterate > Repeat
• Lead diverse teams & resources, including internal product, UX/UI design, development, analytics resources, and external partners alike and execute Growth Initiatives to stay on-time and on-budget
• Conduct feedback sessions with our two customer audiences, schools & students, to inform product/service strategy and product development and leverage results to define the student customer journey and identify opportunities for improvement
• Conduct UX and usability testing for websites, new products/services, marketing campaigns and programs with existing student and school customers
• Strategize and implement marketing campaigns and content (social, blog, email, ads, websites) to drive traffic and conversion into new products/services and ensure marketing tactics produce data in an actionable format

EDUCATION, EXPERIENCE & OTHER MINIMUM REQUIREMENTS:

• Bachelor’s Degree required. Business/marketing preferred.
• 2+ years of marketing and/or product management experience
• Excellent written and verbal communication and interpersonal skills
• Experience working cross functionally among both remote and in person teams
• Bonus points for the following:
  • Experience with bootcamp education
  • Experience with both B2B and B2C marketing
  • Experience with Canva, Google Suite, Google Analytics, Google Ads, Google Data Studio, Hubspot, Wordpress

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

Equal Employment Opportunity

It is the policy of the Company to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. Reasonable accommodation is available for qualified individuals with disabilities, upon request.

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