The Marketing Coordinator Intern role is responsible for contributing to marketing initiatives, including but not limited to helping to deploy them, tracking relevant data; conducting content and customer research, maintaining and improving content inventory, preparing reports, and more.

This is a part time junior role, with the possibly to grow into a full time role within 3 months.

This role is a practitioner: improving leading indicators for new business, content generation and amplification, ultimately leading to The Good's revenue growth.

This role understands and accepts that the prospective client is now in control of how, when, and where they get information. The Marketing Coordinator helps to develop our marketing and content plan with specific metrics, strategies, audiences, tactics, and measurement, with the overall goal of generating more traffic to The Good's website and converting those visitors into qualified conversations. A good summary of this role would be a strong T-shaped web marketer—someone who is agile, tracks success metrics, and iterates their way to results.

This position reports to Director of Marketing.

Applications without a cover letter will not receive a response. Must provide requested hourly wage in cover letter.

QUALIFICATIONS

A qualified candidate for this role will exhibit the following:

• Must have a positive attitude and be a self-starter.
• Tactical marketing expertise. Can be trusted with execution of marketing tactics and tools, with occasional support.
• A lifelong learner and voracious reader/podcast consumer. You must be in touch with marketing that's working today, not things that resonated last year. This position requires constant testing and ongoing learning.
• Strong problem solving skills. We're constantly looking for the points of highest leverage since we're small and scrappy.
• Has an interest and a passion for: A/B testing, analytics, and digital ad platforms, Google Ads, and conversion rate optimization.
• Priorities can change every few weeks as we learn more about which channels work, so you're able to roll with the punches and offer your suggestions (based on data we gather) on approaches we should put more budget to, and the ones we should drop.
• Entrepreneurial qualities: wants to work on a small team and willing to contribute when/where needed outside of job role.
• Holds The Good's belief that the customers needs come first online (vs the brand's needs) and likes what they see in our Insights
• Experience in journalism or related industry is a plus.

DUTIES

This role will be asked to do the following functions on a regular basis:

• Content outreach and promotion
• Content sharing to distribution channels
• Deep industry content and competitor research
• Content outlining, occasional writing, and editing
• Craft clear product marketing copy
• Prepare marketing content analytics reports
• Social media messaging development
• Help identify partnership opportunities
• Website back-end edits and revisions
• Helps with advertising creative where necessary
• Various miscellaneous marketing activities as needed

SCORECARD METRICS

The role's success will be determined through the following scorecard metrics:

Content Amplification – Ensures the content generated is working hard to drive new qualified leads back to thegood.com. This will be measured based on a steady upward trend of backlinks, organic social shares, influencer social shares, and rising search engine positioning.

Content Optimization – Ensures regular quality thought leadership content is being optimized for positioning and SEO and is regularly rising in search engine position. In addition, they will monitor and help reduce website errors that affect SEO.

Attention to Detail – Maintains and upholds a high level of attention to detail in communications, including tone, grammar, and spelling