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Marketing Coordinator

The Grey Legal Group, APC

Marketing Coordinator

Murrieta, CA
Paid
  • Responsibilities

    This position is only for a person who can successfully market legal services that cultivate new relationships and generate high-quality leads. This will be a highly rewarding position personally, professionally, and financially for the right person.  We need a bright, creative, and compassionate person who can convey the value of our services to potential clients. You will work closely with our Firm’s owners to develop and maintain relationships with clients and referral sources to help us realize our vision of helping more people!   We are here to expertly guide our clients through their family law case and achieve the best possible results for them. It is incredibly important to us that our clients feel empowered even while going through one of the most difficult periods of their lives. They must know that they can re-write their story, they only need to take the first step.  Responsibilities: Providing excellent Marketing Coordination for the Firm includes the ability to: • Assist in the development, implementation, and evaluate the Firm marketing strategic plan, in conjunction with the Owner, based on the established objectives, market characteristics, and cost considerations. • Keep metrics on all marketing activities, to include: cost of marketing activity; cost per lead; cost per client acquisition • Coordinate marketing message between the Firm and vendors • Develop and execute social media campaigns; maintaining an active presence across all social media platforms • Review and analyze PPC Direct Response Marketing Campaigns for ROI and effectiveness • Coordinate special events – workshops, lunches, seminars, speaking events, virtual events • Solicit online reviews, provide a report to the Owner • Create reports for tracking ROI for implemented marketing efforts; provide reports to Owner • Attend marketing networking events on behalf of the Firm. • Develop marketing materials for targeted audiences such as welcome packages, marketing emails, initial contact, and pre-consult drip campaigns Qualifications: We are looking for an applicant who unequivocally has the following experience and skills: • Bachelor’s degree in communications, marketing, or similar relevant field • Google analytics and SEO experience • Excellent written communication and copyrighting skills • Demonstrable project experience/portfolio of work • Intuitive analytics • Strong presentation design skills • Knowledge/experience of legal marketing trends • Innovative, growth-minded, creative out-of-the-box thinker Compensation: $55,000 - $70,000 yearly

    • Providing excellent Marketing Coordination for the Firm includes the ability to: • Assist in the development, implementation, and evaluate the Firm marketing strategic plan, in conjunction with the Owner, based on the established objectives, market characteristics, and cost considerations. • Keep metrics on all marketing activities, to include: cost of marketing activity; cost per lead; cost per client acquisition • Coordinate marketing message between the Firm and vendors • Develop and execute social media campaigns; maintaining an active presence across all social media platforms • Review and analyze PPC Direct Response Marketing Campaigns for ROI and effectiveness • Coordinate special events – workshops, lunches, seminars, speaking events, virtual events • Solicit online reviews, provide a report to the Owner • Create reports for tracking ROI for implemented marketing efforts; provide reports to Owner • Attend marketing networking events on behalf of the Firm. • Develop marketing materials for targeted audiences such as welcome packages, marketing emails, initial contact, and pre-consult drip campaigns